The UN Global Goals

Haypp Group’s contribution to the sustainable development goals.


Haypp Group supports the global goals of the 2030 Agenda for Sustainable Development as an universal call for action for a more sustainable development and address the global challenges we all face together. The 17 SDGs with its 169 targets and associated indicators give a framework to follow and operate within to achieve sustainable development which allows both social development and economic growth without endangering the planet’s ecosystem or jeopardizing the climate. Haypp Group follows the development and strives to contribute in a concrete way to several of them. 

As part of our materiality analysis and our sustainable business model we have reviewed the SDGs and have decided to focus on those goals where we have identified our largest impact. We have chosen these goals as we believe we can contribute the most to them, both in relation to the planet and humanity for the long-term survival of both. 

The main SDG for Haypp Group has been identified as SDG 3 (Health and well-being) which is in line with the higher purpose and core of our business, to inspire healthier enjoyment. In addition, SDG 12 (Responsible consumption and production) together with SDG 17 (Partnerships for the goals) has been identified as our other primary SDGs on which we focus. Based on the materiality analysis and continued stakeholder dialogues we do not anticipate any major changes to our SDG focus in the short term, if any it would be adding additional SDG in the medium term.


Good health and well-being

The greatest possibility for Haypp Group to contribute to the SDGs is within goal number 3. The reality is that every 2 seconds someone aged 30 to 70 years dies prematurely from noncommunicable diseases – cardiovascular disease, chronic respiratory disease, diabetes, or cancer. The single most contributing factor to these deaths is smoking.

Cigarette smoking is directly linked to severe health related illnesses and causes serious diseases. By replacing cigarettes and eliminating all smoke inhalation more than 7 million lives could be possible to save annually and the huge negative impact smoking has on both individuals and on society could be reduced.

Included in SDG 3 are targets and indicators specifically related to smoking and tobacco use:

Strengthening the implementations on WHO’s Framework Convention on Tobacco Control (FCTC), as appropriate

Indicator 3.A.1

Age-standardized prevalence of current tobacco use among persons aged 15 years and older.

Haypp Group closely monitors the work being done worldwide to combat tobacco death. We agree with WHO on much, but not on everything. Nevertheless, Haypp Group does recognize and acknowledge the great work being done by the WHO with the same goal as Haypp Group, namely, to truly reduce tobacco deaths and illnesses. Haypp Group wants to contribute and follows developments in the work towards this goal 3.A.

In all markets where Haypp Group operates there are strict regulations related to the products we handle. We support regulations in place throughout our operations, and in markets where we currently are not operating, we advocate for factual and scientifically based regulation with the aim of reducing the harm of smoking and tobacco use. 

Although we ultimately prefer that people stop using tobacco completely, either fully or through less harmful nicotine alternatives, we realize that our products are also considered harmful by some and it is therefore crucial for us to be strict with for whom products are made available. Strict age limits are essential, and Haypp Group is known for advocating for a raised age limit, also in markets where regulations are in place and limiting all availability to 18 years of age.

Target 3.4

By 2030, reduce by one third premature mortality from non-communicable diseases through prevention and treatment and promote mental health and well-being.

Indicator 3.4.1

Mortality rate attributed to cardiovascular disease, cancer, diabetes or chronic
respiratory disease.

Smoking is the unrivaled largest factor of premature deaths from non-communicable diseases, such as cardiovascular disease, chronic respiratory disease, diabetes, and cancer. The target of reducing premature mortality lies in line with the mission of Haypp Group and we will have a positive contribution and impact as our business continues to grow. For every individual that either quit smoking or change to a less harmful tobacco or nicotine alternative lives are saved and public health improves.

Target 3.D 

Strengthen the capacity of all countries, in particular developing countries, for early warning, risk reduction and management of national and global health risks.

Indicator 3.D.1

International Health Regulations (IHR) capacity and health emergency preparedness.

The logic behind Haypp Groups health contribution is that with less harmful alternatives to smoking inhalation and tobacco use the burden caused by cigarettes and similar products can greatly be lessened. Haypp Group is an active supporter of risk reduction, emphasizing the evident research and scientific basis for it when it relates to smoking and tobacco use. We also complement existing research with the unique insights we gain and can contribute with, to reach a more sustainable future together on a global level.

SDG 12

Responsible consumption
and production

As a fast-growing company within online retail Haypp Group has a responsibility to contribute to a more sustainable and responsible consumption of goods.

Only one fifth of all the world’s final energy consumption (2013) was from renewable sources and the levels of waste in the supply-chain has never been higher. Haypp Group seeks to decrease the negative impact of the products – from reducing the environmental impact in manufacturing, efficient low-carbon logistics and waste management to product eco-design, responsible littering and recycling programs both within our organization and especially our business partners and suppliers. 

As an e-commerce business, the vast majority of emissions and waste related to the value-chain of which Haypp Group is part of is not under the direct control of Haypp Group. Instead Haypp Group must fulfill the role of both encouraging and demanding business partners to take actions to recycle, reduce waste and create a more efficient production and supply-chain to help us shift towards a more resource efficient economy and sustainable use of natural resources.

Haypp Group also sees a need to inform and raise awareness among not only our business partners but also our consumers to reduce waste and increase the level of recycling and reuse. We all need to be informed on sustainable development and lifestyles in harmony with nature. 


For in SDG 12 the targets were Haypp Group see it contribution clearest is within:

Target 12.5

By 2030, substantially reduce waste generation through prevention, reduction, recycling and reuse.

Indicator 12.5.1 

National recycling rate, tons of material recycled.

Target 12.6 

Encourage companies, especially large and transnational companies, to adopt sustainable practices and to integrate sustainability information into their reporting cycle.

Indicator 12.6.1 

Number of companies publishing
sustainability reports.

SDG 14

Life below water

Life cannot exist without water and when the worlds’ water is polluted it undoubtedly means we are not being sustainable for generations to come. One of the severe marine pollutants is the alarming levels of plastic littering. An average of 13,000 pieces of plastic litter can be found per every square kilometer of ocean, and it is increasing. Microplastics, plastic broken down into pieces of less than 5 mm, can harm marine life and organisms when ingested.

As the product Haypp Group handles are consumer goods, which to a large extent uses plastics as a container, it means the risk for plastic waste and littering is high. Plastic waste placed as landfill together with leachate may lead to further pollution of our watercourse and oceans. Therefore, Haypp Group recognizes its responsibility to both reduce its own plastic use, but even more important to encourage business partners to reduce the use of non-degradable fossil plastics in the value-chain.


Haypp Groups contribution in terms of SDG 14 and the reduction of plastic and marine pollution is included in: 

Target 14.1

By 2025, prevent and significantly reduce marine pollution of all kinds, in particular from land-based activities, including marine debris and nutrient pollution.

Indicator 14.1.1: 

(a) Index of coastal eutrophication; and (b) plastic debris density.

SDG 17

Partnerships for the goals

By sharing Haypp Group’s knowledge of both the tobacco and e-commerce industry together with the incomparable consumer insights in terms of tobacco and nicotine use, and how it relates to the harm reduction, we have the possibility to save millions of lives, reduce inequalities and improve public health globally.

Policy and regulatory developments in countries across the globe should take into consideration the knowledge, expertise and experience from other countries and regions. Here Haypp Group has a responsibility to act and share the insight and research based on these and function as a gathering force for the momentum to change the course for a more sustainable development on both national and global level. The insights generated by Haypp Group are also valuable for product development and innovation to further meet both consumers’ and society’s expectations and needs. 


Haypp Group’s contribution to SDG 17 includes: 

Target 17.16

Enhance the Global Partnership for Sustainable Development, complemented by multi-stakeholder partnerships that mobilize and share knowledge, expertise, technology and financial resources, to support the achievement of the Sustainable Development Goals in all countries, in particular developing countries.

Target 17.17

Encourage and promote effective public, public-private and civil society partnerships, building on the experience and resourcing strategies of partnerships.

Learn more

Learn more about the United Nations Sustainable Development Goals.

UN Sustainable Development Website →