Sustainability results & data

We are a catalyst for change.

Environmental topics


Haypp Group encourages its partners and strive to use renewable materials whenever possible. In 2020, Haypp Group changed its supplier that collects waste from the head office in Stockholm. The new supplier keeps track of all the waste collected from the office as well as provides and ensures separation at source for materials such as paper, plastics, glass etc. Haypp Group primarily purchases materials for packaging products. For the proprietary warehouse in Sweden, we purchased e-commerce bags made out of recycled plastics (192 kg) and circa 3700 kg of recycled corrugated cardboard.



Haypp Group’s total energy consumption in Sweden was approx. 315 000 kWh in 2020 from the head office and the warehouse. Approx. 193 000 kWh pertained to electricity consumption, 100 000 kWh pertained to heating consumption and 22 000 kWh for cooling. 60 per cent of the electricity consumption for the ware house is sourced from solar panels and the rest is purchased. 


Haypp Group has initiated dialogues with its business partners in relation to calculations of direct and indirect emissions in order to be able to accurately report such data in the future. 


Effluents and waste

Waste is generated both upstream and downstream in the value chain in which Haypp Group is active. Upstream is pertains to waste generated in the manufacturing process and transport of the goods to our warehouses. Downstream, waste is generated from the packaging used to ship customers orders to them. Haypp Group is actively working with its business partners to reduce waste in the value chain and use recycled and bio gradable packaging. 

Haypp Group has during 2020 changed the business partner in charge of waste collection which will enable Haypp Group to report on total waste in the future. 


Supplier environmental assessment

All suppliers must fulfil the environmental aspects of the Supplier Code of Conduct. 

Social topics


We welcomed 53 new employees in 2020 and had an employee turnover of 8 people. The new employees are divided into the following age groups: (i) 28 people under 30 years old, (ii) 23 people between 30 and 50 years old and (iii) 2 people over 50 years old. Divided by gender, 24 are female and 29 are male. Of the 8 people that left Haypp Group, 5 were male and 3 were female, of which 2 were under 30 years old and 6 people in between 30 and 50 years old. Haypp Group does not apply any collective bargaining agreements.

Haypp Group provides benefits such as insurance coverage for health care, disability and invalidity coverage and offers benefits as retirement provision and stock ownership.

All Swedish citizens are entitled to parental leave. 12 employees took parental leave, of which one was a woman, during 2020.


Occupational health and safety

Haypp Group did not have a reporting system for occupational health and safety management but all employees are covered by such a system. There are more safety routines and procedures for warehouse staff than for staff working from the head office.

Training is provided to all employees on occupational health and safety routines, particular training applies for warehouse staff.


Training and education

Haypp Group does not document the average hours of training per employee nor programs to upgrade employee skills and transition assistance programs. Haypp Group encourages all employees to partake in training in relation to upgrade employee skills. All employees have annual reviews relating to performance and career development.


Diversity and equal opportunity

Of the persons making up our Board of Directors, 14 per cent are female and 86 per cent are male. 71 per cent are between 30 and 50 years old and 29 per cent are above 50 years old. Considering all employees, 40 percent are female and 60 percent are male. 37 per cent of all employees are under 30 years old, 58 per cent are between 30 and 50 years old and 5 per cent are over 50 years old.



No incidents of discrimination have been reported.

Human rights assessment

All operations have been subject to human rights reviews as a part of the work to develop the Code of Conduct. All employees are set to have training on human rights as a part of the training of the Code of Conduct in 2021. All business partners must adhere to the Supplier Code of Conduct which, inter alia, specifies that human rights must be respected.


Social supplier assessment

All suppliers must adhere to our Supplier Code of Conduct which, inter alia, states that human rights and the ILO conventions must be respected. Haypp Group has not identified any negative social impacts among its suppliers in 2020.


Customer health and safety

Customer health and safety is at the core of Haypp Group. Providing our customers with healthier product alternatives is our core business. All our oral tobacco products must fulfill the legal requirements and in the absence of regulation on oral nicotine products Haypp Group has initiated testing of all oral nicotine products setting an industry standard to ensure that the products sold on the platforms are safe. If the products is not safe, Haypp Group will not sell it.


Marketing and labeling

There are strict laws and regulations relating to the marketing and labeling of tobacco products. In relation to oral nicotine products, there are no laws and regulations why the industry has decided to still follow the strict requirements relating to content, safe use and how the product’s packaging shall be disposed of in an environmentally friendly manner. Haypp Group has not had any incidents of non-compliance with regulations or voluntary codes relating to information and labeling.

In 2020, the Swedish Consumer Ombudsman initiated court proceedings against one of Haypp Group’s subsidiaries, Snusbolaget Norden AB, claiming that Snusbolaget Norden AB had used market communication that were not compliant with Swedish marketing rules for tobacco products. The Patent and Market Court will issue a ruling in 2021.


Customer privacy

Haypp Group has not received any complaints relating to breaches of customer privacy, nor identified any leaks, thefts or losses of costumer data.