Sustainability results & data

We are a catalyst for change.

Environmental topics


Haypp Group encourages both its partners and employees to reduce the use of non-renewable material, as well as whenever possible choose renewable material in operation. 

Haypp Group try to reduce the use of non-renewable material, as well as, whenever possible, choose renewable material in operation as well as certified material. Most material Haypp Group purchases are for packaging of orders sent out from our warehouses. Partners are encouraged to take similar actions.

Among the material purchased in 2022 for the Swedish warehouse, corrugated cardboard stands for the largest share of material. It is made from at least 95 per cent renewable material and is recyclable. In total, 86 per cent of the cardboard was used for orders shipped to customers, while the remaining 14 per cent (27 206kg) was used in the supply chain and logistics with transporters. The previously used e-commerce bags have been changed to paper bags. The labelling material is since 2022 FSC certified and is currently made of 15 per cent recycled material, which plans to the changed to fully recycled material in the coming year.



Haypp Group’s electricity consumption in Sweden was approximately 98 000 kWh from its warehouse operation, while the head office consumed 27 476 kWh, in 2022. For the facilities outside of Sweden the data has not been available. 60 per cent of the electricity consumption for the warehouse is sourced from solar panels and the rest is purchased, while the head office uses 100% renewable electricity.

In addition to above, the energy consumption pertained to ventilation and heating was approximately 165 000 kWh for the warehouse and 21 966 kWh for the head office, while the cooling amounted to 15 471 kWh.


The dialogue initiated the previous year with logistics providers and other business partners have given some data in terms of emissions, especially in relation to transportation. However, not all suppliers have been able to quantify or use different definitions credibly, giving only partial results. The discussions continue, and we hope to show a concrete declaration in the near future.

In parallel, Haypp Group have been participating and actively engaging in working on the development of an official ecolabel for e-commerce transportation, focused on last-mile delivery, together with the Nordic Swan Ecolabel.


Effluents and waste

Waste is generated both upstream and downstream in the value chain in which Haypp Group is active. Upstream is pertains to waste generated in the manufacturing process and transport of the goods to Haypp Group’s warehouses. Downstream, waste is generated from the packaging used in shipment of customers’ orders. Haypp Group is actively working with its business partners to reduce waste in the value chain and use recycled and biodegradable packaging.

The waste collection of foremost paper, metal, wood and plastic from the Sweden warehouse had an emission saving of 37 326 kg CO2.

In the Stockholm office, we have a waste management system where waste is sorted and measured. The sorting and recycling of the waste in the office corresponded to an emission saving of 43 per cent of our negative impact, which mainly comes from cleaning and kitchen waste. Aluminium capsules used in the office are collected and recycled through our supplier.


Supplier environmental assessment

All suppliers must fulfil the environmental aspects of the Supplier Code of Conduct.

Social topics


(Number in parentheses is the previous year)

We welcomed 69 (47) new employees in 2022 and had an employee turnover of 55 (28) people. In this, full-time contracted consultants are included. The new employees are divided into the following age groups: (i) 37 (20) people under 30 years old, (ii) 30 (25) people between 30 and 50 years old and (iii) 2 (2) people over 50 years old. Divided by gender, 34 (17) are female and 35 (30) are male. Of the 55 (28) people that left Haypp Group, 26 (19) were male and 29 (9) were female, of which 24 (9) were under 30 years old and 27 (18) people in between 30 and 50 years old, four (1) person was over 50 years of age. Haypp Group does not apply any collective bargaining agreements.

We provide benefits such as insurance coverage for health care, disability and invalidity coverage and offers benefits as retirement provision and stock ownership. Benefits for part-time employees are provided in correspondence to the percentage of work they performed, e.g. employment equal to 25 per cent of a full-time employment receives 25 per cent of the benefit values, however health insurance coverage is full. All Swedish citizens are entitled to parental leave. 14 (15) employees took parental leave, of which 6 (10) were male and 8 (5) female, during 2022.


Occupational health and safety

Haypp Group did not have a reporting system for occupational health and safety management but all employees are covered by such a system. There are more safety routines and procedures for warehouse staff than for staff working from the head office.

Training is provided to all employees on occupational health and safety routines, particular training applies for warehouse staff.


Training and education

Haypp Group does not document the average hours of training per employee nor programs to upgrade employee skills and transition assistance programs. Haypp Group encourages all employees to partake in training in relation to upgrade employee skills which is made in dialogue with respective manager. All employees have annual mid-year and end-of -year reviews relating to performance and career development. Managers are encouraged to focus on coaching respective team members.


Diversity and equal opportunity

Of the persons making up our Board of Directors, 33 per cent are female (33) and 67 per cent are male (67). 33 per cent are between 30 and 50 years old (50) and 67 per cent are above 50 years old (50). 

Considering all employees, 41 per cent are female (35), and 59 per cent are male (65). 40 per cent of all employees are under 30 years old (29), 55 per cent are between 30 and 50 years old (66) and 6 per cent are over 50 years old (5).

Haypp Group do salary comparison between roles for its Swedish employees. Roles are divided into eight categories to be evaluated with comparable positions and responsibilities. In the first two categories, as well as the two highest, the differences are none or slim. If anything, the salary would be slightly higher for female than male employees. However, the four categories in the middle, where the greater part of all employees are included, there is a male favour of between 10-19 per cent between in terms of salary. Haypp Group take this matter very serious. In terms of other renumeration there are no significant differences recorded between similar role and responsibility.

For 2022 the gender salary gap decreased notably. The latest salary comparison showed a difference of 3-9 per cent in favour of males among mid- and senior-level specialists, while among heads of departments and business managers, the difference is 8-10 per cent in favour of women. A clear focus on the issue of the gender gap has made a difference, and continued focus is needed in both directions.

Human rights assessment

All operations have been subject to human rights reviews as a part of the work to develop the Code of Conduct. When new facilities or operations are added, it includes an assessment. New employees have been given e-learning on the Code of Conduct as well as being part of each manager’s responsibility to cover during onboarding, including full-time consultants.


Social supplier assessment

All suppliers must adhere to our Supplier Code of Conduct which, inter alia, states that human rights and the ILO conventions must be respected. Haypp Group has not identified any negative social impacts among its suppliers in 2022.


Customer health and safety

Customer health and safety is at the core of Haypp Group. Providing our customers with healthier product alternatives is our core business. All our harm-reduced nicotine products must fulfill the legal requirements and in the absence of regulation on oral nicotine products Haypp Group initiated the testing of all oral nicotine products setting an industry standard to ensure that the products sold on the platforms are safe. If the products are not safe, Haypp Group will not sell it.


Marketing and labeling

There are strict laws and regulations relating to the marketing and labelling of tobacco and nicotine products. However, all markets have not yet, or to a sufficient extent, regulated tobacco-free nicotine products. We have decided that when there are no laws and regulations, we and the industry still need to follow the strict requirements relating to content, safe and adult use and how the product’s packaging shall be disposed of in an environmentally friendly manner.

Haypp Group’s US subsidiary, Northerner Inc., was notified of potential non-compliance with the Americans with Disabilities Act (ADA) as a third party initiated legal action. The case was settled, and Haypp Group have adjusted their sites accordingly.

Haypp Group has not had any incidents of noncompliance with regulations or voluntary
codes relating to information and labelling, other than mentioned above.


Customer privacy

Haypp Group has not received any complaints relating to breaches of customer privacy, nor identified any leaks. There has been one case, which Haypp Group reported to authorities, where a computer and an iPad was reported as lost or potentially a theft, which could have resulted in loss of costumer data.



A vital part of the Code of Conduct is the opposition towards any for of bribery or corruption. Employees are urged to report any suspicions of incidents related to corruption. During 2021 no such incidents have been reported.



No incidents of discrimination have been reported.