Investor Relations

Haypp Group is a market leading e-commerce business


Haypp Group’s Investor Relations’ main tasks are to provide investors and the capital market with correct, relevant and current information that clarifies the development, and facilitates the understanding of the business, in the company. Do not hesitate to contact us if you have any questions about our operations or the Group’s reporting.

Read more about the IPO


Financial calendar & the share

Financial calendar →

91.2 SEK
19 Jul, 2024 18:00:00

The share →

Market overview

The global market size

The market for nicotine pouches and snus is currently experiencing a pronounced shift away from combustible tobacco products such as cigarettes to smokeless products such as snus and tobacco-free nicotine pouches as well as a shift from offline- to online sales. Haypp Group is a leading e-commerce player for nicotine pouches and snus. During the period between 2020 and 2025, the market size is estimated to increase from SEK 27 billion in 2020 to SEK 60 billion in 2025. See estimated market size 2025 in the pie chart.

Read more about our investment case


Growth and profitability

Haypp Group anticipates that the nicotine pouch and snus category will continue to grow for the foreseeable future and as such the company will continue to focus on this category. Haypp Group targets to reach net sales of at least SEK 5 billion by 2025, predominantly through organic growth.

Read more about our financial targets

Subscribe & IR contact


For inquiries in Swedish, please contact:

Niklas Alm
+46 708-24 40 88
[email protected]

For inquiries in English, please contact:

Erik A Bloomquist, CFA
[email protected]