Executive Management
Gavin O’Dowd
Born 1978. CEO since 2017.
Education:
Accountant, Waterford Institute of Technology
Other current assignments:
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Previous positions and assignments:
Chair of the Board of Fiedler & Lundgren AB and British American Tobacco Sweden AB. CEO of British American Tobacco Sweden AB.
Own, closely associated person or legal person’s holding of shares:
Gavin O’Dowd holds as of 28 April 2026, 896,509 ordinary shares, 100,000 Class C shares, and 100,000 warrants in the company.
Jonas Kolehmainen
Born 1975. COO & Deputy CEO since 2026.
Education:
Master’s degree in Economics from Växjö University.
Other current assignments:
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Previous positions and assignments:
CEO of PostNord TPL.
Own, closely associated person or legal person’s holding of shares:
Jonas Kolehmainen holds as of 28 April, 2026, 67,500 Class C shares and 60,000 warrants in the company.
Peter Deli
Born 1981. CFO since 2023.
Education:
Master’s degree in Business Administration and Economics, Corvinus University, Budapest (Hungary) and Jönköping International Business School (Sweden).
Other current assignments:
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Previous positions and assignments:
Commercial Finance Controller for Europe and North Africa at British American Tobacco.
Own, closely associated person or legal person’s holding of shares:
Peter Deli holds as per of 19 March 2026, 36,815 ordinary shares, 67,500 Class C shares and 100,000 warrants in the company.
Markus Lindblad
Born 1973. Head of Legal & External Affairs since 2018.
Education:
Studies in Economic History and Political Science, Stockholm University
Other current assignments:
Board member of Sirius Consulting & Investment AB.
Previous positions and assignments:
Board member of British American Tobacco Sweden AB, British American Tobacco Sweden Holding AB, Winnington Aktiebolag, Winnington Holding AB, and Winds Global AB.
Own, closely associated person or legal person’s holding of shares:
Markus Lindblad holds as of 28 April 2026, 53,741 ordinary shares, 67,500 Class C shares , and 60,000 warrants in the company.
CEO and group management
The CEO is responsible for Haypp Group’s operational management and day-to-day operations in accordance with the board’s instructions to the CEO.
The CEO is subordinated to the board of directors and is responsible for the everyday management and operations of the Company. The division of work between the board of directors and the CEO is set out in the rules of procedure for the board of directors and the CEO’s instructions. The CEO is also responsible for the preparation of reports and compiling information for the board meetings and for presenting such materials at the board meetings.
According to the instructions for the financial reporting, the CEO is responsible for the financial reporting in the company and consequently must ensure that the board of directors receives adequate information for the board of directors to be able to evaluate the company’s financial condition.
The CEO must continuously keep the board of directors informed of developments in the company’s operations, the development of sales, the company’s result and financial condition, liquidity and credit status, important business events and all other events, circumstances or conditions which can be assumed to be of significance to the company’s shareholders.