Board of directors
Introduction
The board of directors consists of six ordinary members, including the chairman of the board, with no deputy board members, all of whom are elected for the period up until the end of the annual shareholders’ meeting 2026. The table below shows the members of the board of directors, when they were first elected and whether they are considered to be independent of the company and/or the major shareholders.
| Name | Position | Member since | The Company and executive management (independent of) | The major shareholders (independent of) |
|---|---|---|---|---|
| Lars-Johan Jarnheimer | Chairman | 2025 | Yes | Yes |
| Helena Juhlin Pink | Board member | 2025 | No | Yes |
| Linus Liljegren | Board member | 2016 | Yes | No |
| Patrik Rees | Board member | 2016 | Yes | No |
| Deepak Mishra | Board member | 2024 | Yes | Yes |
| Adam Schatz | Board member | 2024 | Yes | Yes |
Lars-Johan Jarnheimer
Born 1960. Chairman of the board since 2025.
Education:
Bachelor of Science in Business Administration and Economics from Lund and Växjö University.
Other current assignments:
Chairman of Ingka Holding B.V. (IKEA) and Chairman of Telia Company AB. Chairman of Arvid Nordquist HAB, Elite Hotels and Grimaldi Industri AB. Board member in Stillfront Group AB.
Previous positions and assignments:
Chairman of the Board of Egmont International Holding AS, Qliro Group, Eniro AB and BRIS. Board member of Invik, Apoteket AB, Millicom, MTG AB, SAS AB and Point Properties.
Own, closely associated person or legal person’s holding of shares:
Lars-Johan Jarnheimer holds as of 9 March 2026, 10000 ordinary shares in the company.
Helena Juhlin Pink
Born 1978. Board member since 2025.
Education:
Master of Science in Business Administration from Stockholm University and a Bachelor of Science from the same university.
Other current assignments:
Board member of Forte Digital and Avoki HoldCo AB. Chair of the Board of Mobile Interaction.
Previous positions and assignments:
Brand Director for Soundtrap/Spotify and CEO of the media agency OMD Sweden.
Own, closely associated person or legal person’s holding of shares:
Helena Juhlin Pink holds as of 31 December 2025, 1000 ordinary shares in the company.
Deepak Mishra
Born in 1971. Board member since 2024.
Education:
Master’s degree (MBA Marketing, Systems) from the Indian Institute of Management, Lucknow, India and a Bachelor’s degree (BE, Hons, Computer Science) from Birla Institute of Technology & Science, Pilani, India.
Other current assignments:
Operating Partner at Global Asset Capital.
Previous positions and assignments:
Managing Director at Centerbridge Partners. Chief Strategy Officer and President of the Americas region at Philip Morris International.
Own, closely associated person or legal person’s holding of shares:
Deepak Mishra holds as of 31 December 2025, no shares in the company.
Linus Liljegren
Born 1990. Board member since 2016.
Education:
No formal education.
Other current assignments:
Deputy Board member of Solafide Capital AB. Deputy Board member of GR8 Ventures AB and Retentor AB.
Previous positions and assignments:
Board member of Snusbolaget Norden AB.
Own, closely associated person or legal person’s holding of shares:
Linus Liljegren holds, through partly owned company, as of 31 December 2025, 1,960,301 ordinary shares in the company.
Patrik Rees
Born 1968. Board member since 2016.
Education:
Studies in Process Technology, Electronics & Microdata Technology, and IHM Business School (degree not completed).
Other current assignments:
Chair of the Board of e-Business Partner Norden AB. Board member of Icehotel Aktiebolag, Eastcoast Capital AB, ProteinBolaget i Sverige AB, Kalk Management AB, Tofta Intressenter AB, and Corlin Eyewear AB.
Previous positions and assignments:
Chair of the Board of Frank Agency AB, Haypp Group AB (publ), and Klövern Visby AB. Board member of Hillmarketing AB, Stor & Liten AB, Stockfiller AB, and FöretagsCentrum i Oskarshamn (FCO) Ekonomisk förening.
Own, closely associated person or legal person’s holding of shares:
Patrik Rees holds, through a partly owned company, as of 9 March 2026, 3,635,323 ordinary shares in the company.
Adam Schatz
Born 1974. Board member since 2024.
Education:
Master of Science (M Sc) in Economics from the Stockholm School of Economics. Bachelor’s degree in Theoretical Philosophy from Lund University..
Other current assignments:
CEO and Group CEO of Nuent Group AB and holds board assignments in companies within the Nuent Group.
Previous positions and assignments:
Chief Financial Officer and President & CEO of BHG Group AB. Business Area Manager and CFO at Axiell AB.
Own, closely associated person or legal person’s holding of shares:
Adam Schatz holds, as of 31 December 2025, 2,000 ordinary shares in the company.