Our model enables us to gain a more comprehensive understanding of the consumer in a revolutionary way. We utilise this knowledge to constantly evolve and improve our customer’s journey. Our insights are the driving force for the whole industry to create great quality products, provide superb product offers, and produce in a responsible and sustainable way.
Our business model is solid and scalable. It’s a model with proven success, that has resulted in increased consumption across a broader range of consumer profiles. In comparison to the rest of the industry, it has also resulted in increased sales of premium products and tobacco-free nicotine pouches.
We are driving the change.