Business concept

Driving the change in the nicotine industry. We know e-commerce.

Driving the change

The consumer is always the focus of our business. Our model starts with managing the consumer experience, where we reach out to a broad consumer base, then advocate for healthier non- smoking alternatives. We then assist to find our consumers the most appropriate solution.

Our model enables us to gain a more comprehensive understanding of the consumer in a revolutionary way. We utilise this knowledge to constantly evolve and improve our customer’s journey. Our insights are the driving force for the whole industry to create great quality products, provide superb product offers, and produce in a responsible and sustainable way.

Our business model is solid and scalable. It’s a model with proven success, that has resulted in increased consumption across a broader range of consumer profiles. In comparison to the rest of the industry, it has also resulted in increased sales of premium products and tobacco-free nicotine pouches.

We are driving the change.


We track existing and potential consumer behaviours, needs, desires and ambitions. We then correlate these with our product lines to promote healthy choices all delivered in a convenient way. 



We simplify and manage consumer needs and desires in an online context – for payment, distribution, service and added value.


We take an an active role in driving change in the market and the industry. We help direct not only consumer choices (i.e which products, to whom, in what way) but also industry behaviour and conduct in emerging markets.



We provide aggregated and specific data analysis of consumers, category and market behaviour. This is done to assist manufacturers to drive sales more efficiently, but more importantly, to secure relevance and act responsibly in existing and emerging markets.