Our model starts with managing the consumer experience, reaching out to a broad consumer base and then advocating for healthier non-smoking alternatives. We then assist in finding our consumers the most appropriate solution.
Our concept enables us to gain a more comprehensive understanding of the consumer innovatively. We utilise this knowledge to evolve and improve our customer’s journey constantly. Our insights drive the whole industry to create great quality products, provide superb product offers, and produce responsibly and sustainably.
The business concept is solid and scalable. It is a proven success that has resulted in increased customer growth across a broader range of consumer profiles. Compared to the rest of the industry, it has also increased sales of premium products and tobacco-free nicotine pouches.