About Haypp Group

A consumer driven e-commerce group with the ability to generate real change in the industry.


The Haypp Group is spearheading the global transformation from smoking to healthier product alternatives. With origins in Scandinavia our extensive experience from pioneering markets in smoke free alternatives, as well as being a leader in the e-commerce sector, we now fully take our vision to a global scale. With eleven e-commerce brands, the Haypp group is present in seven countries where we served more than 950 000 active customers in 2023.

Behind the scenes

Key figures

active customers

Full Year 2023


December 2022


May 2021