About Haypp Group

A consumer driven e-commerce group with the ability to generate real change in the industry.

Introduction

The Haypp Group is spearheading the global transformation from smoking to healthier product alternatives. With origins in Scandinavia our extensive experience from pioneering markets in smoke free alternatives, as well as being a leader in the e-commerce sector, we now fully take our vision to a global scale. With ten e-commerce brands, the Haypp group is present in over seven countries where we served more than 680 000 active customers.

Behind the scenes

Key figures

active customers

Full Year 2021

employees

November 2021

Commitment

May 2021