Meet Haypp Group’s management team committed to inspiring healthier enjoyment to millions.
CEO, Chief Executive Officer
At Haypp Group since September 2017.
Education and work experience:
A chartered management accountant who trained in Accenture and PwC. Has spent 11 years in the nicotine industry, at BAT, in Group Corporate Finance, CFO Iberian and General Manager for Sweden and Norway.
COO, Chief Operating Officer & Deputy CEO
At Haypp Group since September 2017. COO since May 2023.
Education and work experience:
MSc Finance from Stockholm School of Economics. Svante was the CFO of a number of leading e-commerce companies (including Snusbolaget), as well as working as a controller at Swedish Match and analyst at Momentum Capital Management.
CFO, Chief Financial Officer
At Haypp Group since October 2020. CFO since May 2023.
Education and work experience:
MSc in Business Administration and Economics from Corvinus University, Budapest (Hungary) and Jönköping International Business School (Sweden). Over 15 years of senior financial experience in various positions at General Electric, Amrest and 7 years of industry experience at British American Tobacco, including Regional Commercial Finance Controller.
Chief Commercial Officer (CCO)
At Haypp Group since January 2020. CCO since August 2023.
Education and work experience:
Industrial Engineer with wide experience in the tobacco industry. Has held positions in Latin America and Europe for British American Tobacco within Insights, Marketing and lately as Country Manager for some South European markets.
Head of Legal & External Affairs
At Haypp Group since August 2018.
Education and work experience:
Studied economic history and political science at Stockholm University. Markus was a former adviser in corporate communication & government affairs at several communications agencies. He also held several senior positions in regulated industries such as banking, finance, and tobacco.
COO, Chief Operations Officer
At Haypp Group since September 2018.
Education and work experience:
Computer Science and Engineering at Linköping University. Janne was a self-employed entrepreneur in technology development, before moving onto roles as a product manager for Tradera/eBay Sweden, CTO at Bukowski’s Auctions and Head of E-commerce at Rodebjer.
CPO, Chief Partnerships Officer
At Haypp Group since April 2018.
Education and work experience:
MSc in Business and Economics from Lund’s University. Johan has a broad experience within the tobacco industry. He held senior positions at British American Tobacco, most recently working as Head of Brands and was responsible for the global snus portfolio.
CMO, Chief Marketing Officer
At Haypp Group since March 2021
Education and work experience:
MSc in Industrial Economics and an Executive MBA from Stockholm School of Economics. Hans has previous experience from the online banking industry and was a member of the group management at Nordnet as Chief Marketing and Analytics Officer. He also has experience from the start-up space building a social Investing platform with +100 000 users and is proud to be a full stack developer.
