Meet Haypp Group’s management team committed to inspiring healthier enjoyment to millions.
CEO
At Haypp Group since September 2017.
Education and work experience:
A chartered management accountant who trained in Accenture and PwC. Has spent 9 years in the nicotine industry, at BAT, in Group Corporate Finance, CFO Iberian and General Manager for Sweden and Norway.
CFO
At Haypp Group since September 2017.
Education and work experience:
MSc Finance from Stockholm School of Economics. Svante was the CFO of a number of leading e-commerce companies (including Snusbolaget), as well as working as a controller at Swedish Match and analyst at Momentum Capital Management.
COO
At Haypp Group since December 2018.
Education and work experience:
Economics, technology, and science studies at Stockholm University. Anders has 20 years of digital experience in several senior positions, including E-commerce manager at SAS and CEO of Delivery Hero Sweden.
General Counsel
At Haypp Group since February 2018.
Education and work experience:
Swedish Master’s of Law at Lund University. Previous experience in court and as a lawyer with law firm, Vinge. Hannah has seven years of industry experience in tobacco and nicotine products, and previously worked as senior legal counsel at British American Tobacco.
Head of External Affairs
At Haypp Group since August 2018.
Education and work experience:
Studied economic history and political science at Stockholm University. Markus was a former adviser in corporate communication & government affairs at several communications agencies. He also held several senior positions in regulated industries such as banking, finance, and tobacco.
Head of Business Controls
At Haypp Group since October 2020.
Education and work experience:
Studied economics and accounting at Budapest University of Economics. 15 years of senior financial experience in various positions at General Electric, Amrest and 7 years of industry experience at British American Tobacco.
CTO/CIO
At Haypp Group since September 2018.
Education and work experience:
Computer Science and Engineering at Linköping University. Janne was a self-employed entrepreneur in technology development, before moving onto roles as a product manager for Tradera/eBay Sweden, CTO at Bukowski’s Auctions and Head of eCommerce at Rodebjer.
Head of Commercial
At Haypp Group since April 2018.
Education and work experience:
MSc in Business and Economics from Lund’s University. Johan has a broad experience within the tobacco industry. He held senior positions at British American Tobacco, most recently working as Head of Brands and was responsible for the global snus portfolio.
CIAO (Chief Insights and Analytics Officer)
At Haypp Group since January 2020.
Education and work experience:
Industrial Engineer with wide experience in the tobacco industry. Has held positions in Latin America and Europe for British American Tobacco within Insights, Marketing and lately as Country Manager for some South Europe markets.
CMO
At Haypp Group since March 2021
Education and work experience:
MSc in Industrial Economics and an Executive MBA from Stockholm School of Economics. Hans has previous experience from the online banking industry and was a member of the group management at Nordnet as Chief Marketing and Analytics Officer. He also has experience from the start up space building a social Investing platform with +100 000 users and is proud to be a full stack developer.
CLO
At Haypp Group since September 2018.
Education and work experience:
MSc in Logistics at Växjö University. Jonas held various positions in retail, logistics and e-commerce, including Sportamore, Granngården, DHL Freight, and Apoteket AB.
