Welcome to the Haypp Group

Right from the start we have been driven by a will to change the industry with our vision to inspire healthier enjoyment for millions. Through deep understanding of consumers across multiple markets and product segments, we have the right capabilities to generate real change.

Haypp Group in short →

News

2021-06-04 16:00

Haypp Group acquires a Swedish tier 1 online business

Haypp Group acquires a Swedish tier 1 online business

News The Haypp Group has acquired certain assets relating to a Swedish tier 1 online business, with estimated closing June 30. The acquisition acknowledges Haypp Group’s position as a Swedish market leader in nicotine pouches. Nordic consolidationAfter an overall successful year 2020 in the Nordics in general and in Norway in particular, Haypp Group is further […]

Read article →
2021-06-04 14:00

We need a sustainable tobacco policy

We need a sustainable tobacco policy

News “If we are to convert smokers and save lives, we depend on the benefits of consuming nicotine without inhaling smoke. This needs to be reflected in the tax levels for oral nicotine products.” Markus Lindblad, Head of Communications at Haypp Group, replies to Ingrid Stenstadvold, general secretary of the Norwegian Cancer Society, in Norwegian healthcare […]

Read article →
Newsroom →

Portfolio & market overview

markets

May 2021

+%
market share

May 2021

customers in total

May 2021

Haypp on sustainability

According to the World Health Organisation, around 7 million people die every year from smoking-related diseases. We contribute to society by inspiring people to choose healthier enjoyment. We believe that knowledgeable and enlightened people will always choose safe nicotine.
Haypp on Sustainability →