Welcome to the Haypp Group

Right from the start we have been driven by a will to change the industry with our vision to inspire healthier enjoyment for millions. Through deep understanding of consumers across multiple markets and product segments, we have the right capabilities to generate real change.

Haypp Group in short →


Portfolio & market overview


December 2022

market share

Full Year 2022

active customers

Full Year 2023

Haypp on sustainability

According to the World Health Organisation, around 8 million people die every year from smoking-related diseases. We contribute to society by inspiring people to choose healthier enjoyment. We believe that knowledgeable and enlightened people will always choose safe nicotine.
Haypp on Sustainability →