Sustainability

A catalyst for change in the nicotine industry.

Introduction

We remain dedicated to encouraging more people to move away from smoking. This year, we have focused on streamlining our operations and enhancing the tools that support our international ambitions.

Our Contribution

We inspire people to quit smoking and choose smoke-free alternatives

Close-up of a person holding a nicotine pouch container, symbolising Haypp Group’s mission to inspire a smoke-free lifestyle.

Why?

Our products reflect a world in motion – where sustainability, technology, and conscious choices go hand in hand.

Quitters of smoking tobacco

Lives actively impacted

Years will be lived

Summary

Our contribution is a matter of concern for everyone in the industry. For us, everything we do is focused on reducing cigarette use and mitigating the harmful effects of smoking.

Insights for all

We aim to be a worldwide source of essential health-related information and insights

Audience attending a seminar, representing Haypp Group’s mission to share insights and raise awareness on smoke-free alternatives.

Why?

We aim to empower individuals, policymakers, and businesses to make well-informed decisions in the nicotine forum.

Key highlights

Speaker presenting health impact data on stage, illustrating Haypp Group’s investment in public awareness and education.

+7 500 000 SEK

Resources allocated for initiatives to increase knowledge

Person typing at a desk with smoke-free products and notes, symbolising Haypp Group’s editorial and informational outreach.

4 768 897

Visits to editorial material, facts and reports

Close-up of lab-tested solution, representing Haypp Group’s commitment to scientific testing of new product offerings.

1 700 000 SEK

Invested in testing 100% of our new product offering, see all tests at nicoleaks.com.

Summary

We are committed to understanding how tobacco-related deaths can be prevented. Spreading awareness supports global efforts and enables us to grow our business in collaboration with others.

Sustainable Innovation

We take pride in driving the transformation of the nicotine industry

Why?

Climate change is driving our efforts in pollution, water and circular resource management.

Key highlights

Person collecting parcel from a delivery locker, representing Haypp Group’s shift to fossil-free transportation in Sweden.

77%

In Sweden, we have increased the share of fossil-free transportation from 53% to 77%

Wind turbine in a serene landscape, symbolising Haypp Group’s increasing use of renewable energy sources.

71.5%

Share of renewable sources in total energy consumption

Close-up of stacked cardboard packaging, reflecting Haypp Group’s use of 100% recyclable materials.

100%

Recyclable content in product packaging

Summary

Haypp Group’s primary environmental impact on our operation arises from product manufacturing, transportation and end-of-life stages. Our strategic focus area is Sustainable innovation for growth and development, driving our efforts in climate change, pollution, water and circular resource management.

Best place to work

We invest in our culture to promote collaboration, innovation, inclusivity, and execution

Smiling employee in a relaxed office setting, representing Haypp Group’s commitment to a collaborative and inclusive workplace culture.

Why?

The wellbeing of our 232 employees across five countries is crucial to the success of our sustainable business model.

We ensure a safe, healthy and supportive working environment

Equal treatment and opportunities for all

Room for innovation from every person

Summary

We have consistently invested in our culture throughout the year to promote collaboration, innovation, and inclusivity. We always encourage our employees to seek new knowledge and ways to enhance their skills. This ensures that individuals have an opportunity for meaningful and long-term development at Haypp Group.

Our value chain

Upstream

The value chain begins with the harvesting of tobacco leaves, which are processed to extract nicotine for use in nicotine pouches or e-juices for vaping products. Tobacco leaves are also directly utilised in producing Swedish-style snus, a tobacco-containing product. However, some of our products are produced on synthetic nicotine, which is laboratory-produced and does not rely on tobacco leaves as a source.

Our primary suppliers include manufacturers of nicotine pouches. We also collaborate with suppliers of IT-hardware, software and services related to warehouse operations and office management.

Own Operations

Haypp Group collaborates with various brand owners, from large international companies to smaller start-ups, to produce and develop nicotine pouches and related products. As an industry leader, Haypp Group drives progress toward healthier alternatives by creating consumer awareness and influencing product suppliers.

Downstream

As an online retailer, Haypp Group relies on downstream suppliers for transport and delivery services. Once customers make purchases through our e-commerce platform, additional transportation is required to deliver products to their final destination. Then, after enjoying the product, the consumer finally disposes of both the packaging and the product itself.

Sustainable Business Model

Haypp Group Sustainability Report 2024

View past reports View the full report

Laptop screen displaying the cover of Haypp Group’s Sustainability Report 2024, highlighting commitment to transparency and progress.