Financial targets


Financial targets and dividend policy Haypp Group’s board of directors has adopted the following financial targets:

Topline Growth
Haypp Group expects to reach net sales of SEK 5 billion by 2025 in its existing business through organic growth only. Expansion into adjacent categories and new markets will be on top.

While Haypp Group will continue to prioritise topline growth, it expects to reach a high single digit adjusted EBIT margin in the current Core & Growth Markets business in 2025.

In order to take advantage of its substantial revenue growth opportunities, and after its successful nicotine vaping pilot in the UK, Haypp Group plans to enter adjacent markets and RRP categories in Europe, reinvesting approximately 1-2 percentage points of adjusted EBIT margin through 2025. These efforts will be reported in a third segment.

Dividend policy
Moreover, as the Board and management team look beyond 2025 and the substantial cash generation, Haypp Group will maintain its prudent custodianship of the Group’s resources and return excess cash to shareholders.