Grow customers of harm-reduced products
Users of alternative nicotine have decided to use significantly less harmful nicotine than traditional tobacco products. A sizeable proportion of these users previously would use products resulting in severe health-related issues or even death. An additional share of consumers would statistically enter a lifelong harmful habit of smoking, but now instead can be considered inoculated. The recruitment of new smokers is thereby hindered.
Decrease tobacco deaths
Decreasing the number of deaths due to tobacco is entirely in line with our higher purpose. The number of lives saved by offering risk-reduced nicotine products to our customers who would otherwise use more harmful products. The hidden statistics do not include all those who have quitted nicotine completely.
The health contribution of our business gives individuals a better quality of life and significantly improves public health.
Increased life expectancy
Individuals who convert to safer nicotine alternatives will prolong their life expectancy. Our customers will have a quantifiably longer life the earlier they decide to convert. Meaning the health benefit is higher – more years – the younger you are when quitting.
More quitters
The number of customers who have quitters by switching to products we provide them with. They have prevailed in the battle against smoking and harmful tobacco use.