In order to continuously deliver successfully to our current and future customers, we must hold ourselves to the highest ethical standards. There are policies in place to prevent corruption, bribery and extortion.
Ethical behaviours are fundamental to the way we want to do business. It is also necessary to place higher demands on both our suppliers and ourselves in order to realise our goal of leadership in our market. The Code of Conduct has been developed to ensure proper behaviour, and it guides us in different situations which may occur.
To support this, we need to ensure that all employees and business partners are both able and comfortable enough to report and share their experiences. We have a “whistleblowing” mechanism in place for employees as well as a function to escalate unlawful or debatable market actions and practices, regardless of whether it is our own or other actors’ market initiatives.
Our ethical standards are key to maintaining the highest level of consumer confidence. Consumer confidence is needed to gain crucial insights and learnings so we are able to be the modernising and converting force that we have set out to be.
Some of the activities part of our business ethics includes, and indicators that we track, are: