In order to continuously deliver successfully to our current and future customers, we must hold ourselves to the highest ethical standards.
The consumer is the focus of our business. For sustainable business growth, it’s fundamental to earn their trust so that we can continue our relationship with them.
In order to continuously deliver successfully to our current and future customers, we must hold ourselves to the highest ethical standards. There are policies in place to prevent corruption, bribery and extortion.
Ethical behaviours are fundamental to the way we want to do business. It is also necessary to place higher demands on both our suppliers and ourselves in order to realise our goal of leadership in our market. The Code of Conduct has been developed to ensure proper behaviour, and it guides us in different situations which may occur.
To support this, we need to ensure that all employees and business partners are both able and comfortable enough to report and share their experiences. We have a “whistleblowing” mechanism in place for employees as well as a function to escalate unlawful or debatable market actions and practices, regardless of whether it is our own or other actors’ market initiatives.
Our ethical standards are key to maintaining the highest level of consumer confidence. Consumer confidence is needed to gain crucial insights and learnings so we are able to be the modernising and converting force that we have set out to be.
As we grow, both in business and the number of employees, the need to have clear guidelines on how we operate is paramount. The Code is not only a declaration of how we act and the standards we commit to, but it’s also a tool for compliance and gaining experience. The Code was first rolled out in 2021, which all employees and full-time consultants have to review and complete an e-training on. The fairly big turnover and new employees joining have made it especially hard to cover 100% of the target group, and for 2022 the result is 84%. If employees within the warehouse were excluded, the amount would be around 93%.
If you have worries about misconduct and wish to remain completely anonymous, please use the online whistleblower function to make your report.
In each of the negotiations we have with suppliers of goods, we include references to our Supplier Code, which the supplier signs or present a similar declaration from their side. For the future, there is an initiative to implement similar agreements with suppliers of transport and delivery services, which are utilised in the delivery of orders to our customers, which we hope to be able to present more about in the near future.
When customers are asked, the most important for the customer of Haypp Group is that the promise given at the purchase is met. This means that the right product is delivered in the right way and at the right time. Customers are asked for their opinion, which results in a customer satisfaction score. For 2021 the customer satisfaction score was 4.3 out of 5.
In order to continuously deliver successfully to our current and future customers, we must hold ourselves to the highest ethical standards.
| GOALS | METRICS | 2021 | 2022 |
|---|---|---|---|
| Code of Conduct | Employee Code | 85% | 84% |
| Supplier Code; contract or equ. | 100% | 100% | |
| Delivering on the customer promise | Customer satisfaction* | 4.4 / 5 | 4.3 / 5.0 NPS score 74.4 |
| Catalyst for change | Driving development and change according to partners | – | 3.2 / 5.0 |
