Sustainability ambition

Haypp Group leadership on the world’s most important topic.


As an industry leader, we can contribute to a better and more sustainable world. Our long-term goal is that we, through our sustainability efforts, are seen as a frontrunner in sustainable e-commerce while also spearheading the global transformation of smoking to healthier alternatives.

Here, we describe our ambition, commitment, and approach to sustainability. It is our statement on how to strive for the optimisation of our contribution to sustainable development. The ambition is essential for our core operation, business concept, and the core of the sustainable business model.

Haypp Group on Sustainability

Systematic approach

We are systematically tackling sustainability to optimise our contribution to sustainable development and the Global Sustainable Development Goals. Haypp Group follows and utilises the best practices and EU-recommended international guidelines. We’re guided by the globally accepted standard for sustainable business, such as ISO 26000.


Stakeholder dialogue

We must work with customers, partners, suppliers, authorities, and other stakeholders to achieve our sustainability goals. That is why Haypp Group actively dialogues with our most important stakeholders and stakeholder groups – starting with employees and customers worldwide. This is done to calibrate our sustainable efforts, so everyone gets as much support and autonomy as possible.


Materiality analysis

We engage in a win-win analysis to fully understand what Haypp Group can and should do. We want to make sure that we do what maximises value creation for most stakeholders – customers, employees, partners, suppliers, shareholders, and society at large. We do this according to our unique terms and conditions where we, for example, use the UN Sustainable Development Goals to guide us. This allows us to contribute, without compromise, to the global communities’ achievements.


Business integrated sustainability strategy

Our analysis points Haypp Group in a clear direction. A direction where we can maximise our contribution to sustainable development in a way that contributes to the company’s long-term performance. We see sustainability as a natural part of our daily business and manage it like we handle any other strategic issue. Every idea we nurse produces short-term value or can potentially create long-term value for the company and its shareholders.

Practical responsibility

Action speaks louder than words. We know that whatever we do for a sustainable world is far more critical than what we say or put in writing. That’s why we prioritise practical action before communicating or reporting – though we recognise the need to spread best practices and dialogues.


Reporting as a living entity

Our business review embraces all strategic activities. Sustainability is one of them. We choose to present our case practically with a forward-looking and practical approach through our scorecard on sustainability topics. All our sustainability reporting work will comply with the law, using the best available and most cost-efficient methods that create value for the user – whomever they may be.


As an industry leader we can contribute to change

The world needs innovation and sustainable development – where economic, environmental, and social aspects are balanced. The global community has set the standard for achieving this balance through the UN Global Goals for Sustainable Development – Agenda 2030. It takes the effort of nations, civil society, individuals, and corporations, to make it happen. Haypp Group recognises that we can contribute – and wants to be held accountable for it.