Higher purpose & vision
Higher purpose
Higher purpose
Our aim is to provide our consumers with the best products on the market. And because we are a leading force delivering a great consumer experience, we’re the consumers first choice. We understand our consumers needs and desires, then shape our business with them in mind.
Vision & values
We put the consumer first. We engage with them every day to understand their needs and desires, and we know them like no other actor in the industry. Our mission is to provide the consumers with the best possible products on the market, while we operate with the highest standards of integrity and business ethics in accordance with applicable regulations. That is why we carefully select our suppliers, test the products through independent laboratories and have our consumers in the centre of everything we do.
Society is demanding a change in the tobacco and nicotine industry. As a result of our success in Scandinavia, and our recent achievements when entering new markets, we are in a unique position to help drive that change in society.