Financial key figures and targets
Financial target
Haypp Group’s Board of Directors have adopted the following financial targets for 2028:
Sales
Revenue compound average growth rate of 18-25 per cent, at constant currency.
Profitability
Adjusted EBIT margin of 5.5 percent +/- 150 basis points.
Dividend policy
The Board of Haypp Group expects to reinvest cash flows into the Company’s continued expansion and does not expect to pay dividend.
PERFORMANCE MEASURES
| Amounts in SEK mn | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Last 12 months |
|---|---|---|---|---|---|---|---|---|---|
| Net sales | 460.1 | 802.4 | 1,729.2 | 2,266.8 | 2,598.8 | 3,165.7 | 3,679.8 | 3,848,9 | 4,285.0 |
| Gross profit | x | x | 224.9 | 248.7 | 328.5 | 402,6 | 552.7 | 710,1 | 796.3 |
| Adjusted EBIT | x | x | 38.3 | 41.5 | 58.5 | 78.2 | 134.5 | 150,7 | 120.5 |
| Profit/loss for the period | x | x | -27.8 | -27,6 | 20.1 | 5 | 45.0 | 42,5 | 7.9 |
Segment breakdown
| Amounts in SEK mn | Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 | Q1 2025 | Q2 2025 | Q3 2025 | Q4 2025 | Q1 2026 | Q2 2026 | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Net sales per business unit: | |||||||||||
| Core markets | 631,9 | 660,4 | 661,7 | 703,0 | 707,6 | 698,0 | 699,5 | 756,4 | 799,2 | 825,3 | |
| Growth markets | 245,7 | 282,5 | 282,6 | 212,2 | 215,6 | 223,5 | 252,6 | 295,8 | 304,8 | 351,4 | |
| EBITDA per business unit: | |||||||||||
| Core markets | 52,8 | 55,6 | 58,0 | 59,6 | 72,9 | 65,9 | 64,6 | 70,4 | 75,5 | 87,9 | |
| Growth markets | -6,0 | -4,0 | -6,9 | -2,8 | -4,9 | -5,6 | -11,6 | -13,1 | -23,5 | -32,5 | |
| EBITDA margin per business unit (%): | |||||||||||
| Core markets | 8,4% | 8,4% | 8,8% | 8,5% | 10,3% | 9,4% | 9,2% | 9,3% | 9,4% | 10,7 | |
| Growth markets | -2,4% | -1,4% | -2,4% | -1,3% | -2,3% | -2,5% | -4,6% | -4,4% | -7,7% | -9,3 | |
| Active customers (thousand): | |||||||||||
| Core markets | 416 | 414 | 430 | 452 | 438 | 412 | 428 | 449 | 460 | 451 | |
| Growth markets | 133 | 178 | 188 | 119 | 115 | 124 | 147 | 181 | 192 | 217 | |