Sustainable innovation for growth and development

As one of the global leaders in consumer insights in our field we can lead a sustainable product development.

Introduction

As one of the global leaders in consumer insights in our field we can lead a sustainable product development. We are constantly looking for new ways to provide more sustainable products. Specifically smoke and tobacco-free products with a balanced nicotine content. With our focus on converting smokers to tobacco free nicotine pouches we are convinced that our growth in the global market will go hand in hand with more healthier nicotine users.

Another Snus Factory

Mette Krabbe, Marketing Director, Another Snus Factory

Sustainable innovation

Our entire product range should maintain a high sustainability standard. The products and services we offer to the market shall meet or exceed our high standards for quality and sustainability. And in some cases, we set a new higher standard for the industry. We believe that we as one of the global leaders in consumer insights in our field, can lead product development from a customer and market perspective.

Key figures

%
No. of suppliers screened ensuring a sustainable value chain

Haypp Group 2021

%
Share of nicotine puches portfolio tested and accredited to standard

Haypp Group 2021

indicators

Supply chain sustainability

As new suppliers enter the market and engage with Haypp Group they are screened based on
the Supplier Code of Conduct. All the suppliers (100 %) who were listed in 2021 who passed the initial screening fulfilled the requirements. Based on this, our intention is to deepen the evaluation and raise the bar.

 

Products following to standard

The oral nicotine category has grown rapidly. However, there is still a great lack of regulations and procedures for nicotine pouches to follow. Manufacturers and suppliers may be certain about their own products, but how can others be when there are no standards to follow? Haypp Group believes consumers, as well as authorities, researchers, and journalists should be able to access more reliable knowledge. The information asymmetry for consumers is reduced when standards are put in place that products can be measured against. Throughout the year for 2021, Haypp Group has invested over 2.7 million SEK in product testing of nicotine pouches and making it available on NicoLeaks.com. Of Haypp Groups nicotine pouch portfolio 87 % has gone through testing.

 

Carrier respective consumer footprint sustainability

Measuring of carbon monoxide equivalents in the value chain is desirable. Currently Haypp Group has a fragmented picture due to partial data. For a clearer picture, data is planned to be compiled in 2022.

 

Packaging of products

In Haypp Group’s operation, cardboard is a common material used as outer packaging of ordered goods. Hence, the level of material used is relevant as a guideline to follow. In 2021, the main warehouse located in Sweden consumed 110 378 kg of cold-sealed cardboard in its automised production line, giving approximately 60 gram per order. A further 43 749 kg of cardboard and bags were used in production and manual packaging, whereof approximately 28 451 kg in shipments between Haypp Group and is carriers.

 

As one of the global leaders in consumer insights in our field we can lead in sustainable product development.