A more sustainable supply chain
As new suppliers enter the market and engage with Haypp Group, they are screened based on the Supplier Code of Conduct. All the suppliers listed in 2022 did pass the initial screening and signed the Supplier Code. Based on this, the intention is to deepen the evaluation and raise the bar. The carriers and last-mile transporters are requested to share their data on the deliveries they do for Haypp Groups’ customers in terms of distance and energy sources. This data has shown to be somewhat hard to obtain from carriers and only gives a fragmented picture due to partial data. Hence results are estimations based on currently available data.
Products following standard
The oral nicotine category has grown rapidly. Regulations are beginning to come into place, however, there is still a lack of guidelines and procedures, including product content and ingredients. For consumers, as well as authorities, to have something reliable to base their knowledge of products on, other than the manufacturer itself, standards and testing of products have an important role. The information asymmetry for consumers is reduced with standards in place against which products can be measured. Of Haypp Groups’ active nicotine pouch portfolio, 85% of the products had been tested and were according to applied product standards. Products launched at the end of the year may not yet receive their results.
Carrier respective consumer footprint sustainability
Measuring of carbon monoxide equivalents in the value chain is desirable. Currently we have a fragmented picture due to partial data. For a clearer picture, data is planned to be compiled in 2023.
Use of product packaging
In Haypp Group’s operation, cardboard is a common material used as the outer packaging for the goods consumer orders. The amount of used material increases as more customers place orders, while an focus on efficiency hopefully decreases the amount of material used per order. The material used by manufacturers as primary packaging has historically in large been based on plastics. There is a shift beginning to be seen as other materials and especially bioplastics and recycled plastics, as well as different paper-based alternatives. In 2023 an focus on taking the dialogue further with suppliers on primary packaging will take place.
As one of the global leaders in consumer insights within our field, we can take part in leading the development of sustainable products and services.