Code of conduct

Our way of being accountable to the market, customers and the global community.


A vital part of our responsibility is being accountable to the market, our customers and the global community. Together with our partners and suppliers, we keep the promises made by Haypp Group. To support this important endeavor, we lean on two important documents our Codes of Conduct.

About the code of conduct

Code of Conduct sections

The Code of Conduct is divided into the following sections:


Supplier Code of Conduct

Supplier Code of Conduct

The Supplier Code of Conduct was updated and implemented in 2020. All of Haypp Group’s suppliers must fulfil the Supplier Code of Conduct. All of Haypp Group’s suppliers of oral nicotine products have either signed the Supplier Code of Conduct or have their own internal Code of Conducts setting out the same standards.

The Supplier Code of Conduct focuses on (i) safe products, (ii) taxes and other fees, (iii) working environment and human rights, (iv) anti-bribery and corruption and (v) environmental and climate innovation.


All suppliers must guarantee that the oral nicotine products provided to Haypp Group comply with statutory requirements and industry regulations relating to production, content, packaging, labelling, warning texts and marketing.

Furthermore, Haypp Group has developed standards for how nicotine containing consumer products, which might lack regulation, should be sold and marketed.


All suppliers must comply with all tax and fee obligations from national legislation.


All suppliers must guarantee that they do not violate, or contribute to the violation of human rights or labour rights. Product production must be comply with the ILO’s eight fundamental conventions on human rights in working life.


Haypp Group has zero tolerance against bribery and corruption. All suppliers must comply with relevant laws and regulation applicable in markets in which the business is conducted, e.g. anti-bribery legislation in Sweden, the UK and the United States.


Haypp Group is actively trying to contribute to the global environment in a positive way. Haypp Group brings consumer and market insights to the table when engaging in product development with partners and encourage all sustainable and climate innovative initiatives from partners. Such initiatives can create a more sustainable range of products and services.


Haypp Group has assessed all of its operations for risks related to corruption and did not identify any significant risks related to corruption. The anti-corruption policies and procedures have been communicated to the members of the board of directors, the management team and to all employees as well as suppliers of Haypp Group. The policies and procedures on anti-corruption is also communicated to authorities, municipalities, the relevant ministry as well as the Parliament committees on Civil Affairs and Industry and Trade. Training on the anti-corruption procedures will be carried out in 2021.

Haypp Group has not had any incidents of corruption in 2020.