01. Pledge to quit smoking – and pay it forward

We want to help people all over the world to quit smoking.


Because we support the goal of reducing tobacco smoking, we ask those consumers who still smoke to pledge to quit. If you’ve already quit smoking, or never started, then please ‘pay it forward’ and ask someone you know to pledge to quit!


The best health decision a smoker can make is to completely quit their tobacco-smoking. This can be difficult, or you might simply be unwilling to quit. But it’s always easier to do if you make a commitment – and that’s why we encourage you to pledge to quit!

If you’ve already put down your cigarettes, or never picked them up in the first place, then perhaps you can help others around you? Support a friend, relative or family member in their pledge to quit – this is what we  call paying it forward!