A driving force for health and sharing of insights
As we build insights and provides researchers with quantitative data, we have seen a need for a forum to share and discuss the oral nicotine category – its developments, challenges, and opportunities. In 2021, Haypp Group therefore supported the launch of a global oral nicotine symposium “Post Tobacco”, where regulators, trade, academics, media, NGO and public health activists could meet. The reach for the symposium was 17,830 viewers. Meanwhile, the data Haypp Group deals with is shared with external stakeholders, including suppliers and other major industry participants, but also researchers’ and other external parties. During 2021 data extractions for external users amounted to 20 external organisations.
We always represent our customers in public conversations. Our aim is to provide stellar service and information about our products and their impact on health, our environment and society at large.
Enlightened public as educated customers make conscious decisions
Insights from our consumers’ data, and research from others, need to be shared widely and specifically reach consumers using harmful tobacco – as well as the public. When understanding the relative risks of nicotine products, consumers can make their own decisions for healthier enjoyment and inspire others. We highlight other’s initiatives, as well as taking our own actions, focused on current tobacco-users to encourage them to quit. We do this through different Haypp Group editorials and market related blogs and journals. These sites have during 2021 had 1,225,375 visitors.