Insights for all

We always represent our customers in public conversations. Our aim is to provide stellar service and information about our products and their impact on health, our environment and society at large.

Introduction

To potentially save millions of lives every year, we aim to be a worldwide source of essential health-related information and insights. We’re committed to reducing risk while developing an understanding of how tobacco-related death can be avoided. We believe spreading the word is the way to support the global efforts for increased health awareness, as well as growing our business together with others.

Our partner

Eva Chrona, Managing Director, Climber

Key figures

of external organisation using Haypp Group data

Haypp group 2021

in reach through oral nicotine forum

Haypp group 2021

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visits on editorial sites

Haypp Group 2021

Insights for all

Through investment in data analysis, we have become the leading research and insight provider within the oral nicotine category. These insights are shared with business partners and externally – so we can improve business and the category together.

As an e-commerce business, we handle large quantities of consumer data, through which we gain new insights. These insights give Haypp Group the opportunity to contribute to both market development and product innovation,  as well as consumer research and regulations. Within public health and related policy enhancements, we always use factual, evidence-based information as a basis for decision-making.

 

Insights and indicators we track include:

A driving force for health and sharing of insights

As we build insights and provides researchers with quantitative data, we have seen a need for a forum to share and discuss the oral nicotine category – its developments, challenges, and opportunities. In 2021, Haypp Group therefore supported the launch of a global oral nicotine symposium “Post Tobacco”, where regulators, trade, academics, media, NGO and public health activists could meet. The reach for the symposium was 17,830 viewers. Meanwhile, the data Haypp Group deals with is shared with external stakeholders, including suppliers and other major industry participants, but also researchers’ and other external parties. During 2021 data extractions for external users amounted to 20 external organisations.

 

We always represent our customers in public conversations. Our aim is to provide stellar service and information about our products and their impact on health, our environment and society at large.

Enlightened public as educated customers make conscious decisions

Insights from our consumers’ data, and research from others, need to be shared widely and specifically reach consumers using harmful tobacco – as well as the public. When understanding the relative risks of nicotine products, consumers can make their own decisions for healthier enjoyment and inspire others. We highlight other’s initiatives, as well as taking our own actions, focused on current tobacco-users to encourage them to quit. We do this through different Haypp Group editorials and market related blogs and journals. These sites have during 2021 had 1,225,375 visitors.