Our stakeholders are us.
We conducted a materiality and stakeholder analysis in 2020 and the information is the basis for our sustainability work. Without our stakeholders, Haypp Group as a company will not prosper – it is only together that we can achieve great things. That is why we have a stakeholder dialogue system in place. To validate our sustainability strategy and material analysis, our aim is to have systemic interaction with each stakeholder group every three years. Extended stakeholders are key to understanding the expectations of the group’s sustainability approach.
Through the stakeholder analysis we have identified our most important stakeholders, which are; 1) our customers, 2) our employees, 3) our owners and board, 4) business partners and suppliers, 5) public authorities, as well as 6) media, academics and non-governmental organisations (NGOs) including the associations where we are members. Stakeholders have subsequently been valued based on how they affect or are affected by Haypp Group. To prioritise and co-operate on sustainability issues, the stakeholder dialogues have been carried out within these categories. They are done in a structured and systematic way to reflect on progress made, or when new topics arise. The idea being that whatever is relevant for our stakeholders, is consequently relevant for us.
|Stakeholder||Interaction and dialogue opportunities||Stakeholders’ essential questions|
|Customers||Web site, Order confirmation, Customer service, Mail about delivery, Newsletter, Social media, Reviews online, Editorial sites and opinion pieces in external media, Surveys and polls||Ethical Business Conduct, Sustainable product development, Consumer information, Consumer health, Transport, Packaging, Climate action|
|Empleyees||Conversations in daily activities, Weekly town hall meetings emails Employee survey, Development and coaching conversations Management meetings, Department meetings, Company gatherings, Staff Handbook||Climate impact, Safe workplace, Environmentally friendly transport Sustainable range, Contribute to a healthy lifestyle Sustainable suppliers, Reduce packaging / plastic Consumer health, Working environment, Consumer information|
|Owner/board||Annual report, Annual General Meeting (AGM), Board meetings and presentations, Participation in daily activities, Workshops, Strategy discussion||Healthy finances, Well-functioning organization, Climate impact, Environmentally friendly operations, Safe workplace, Reduce packaging / plastic in operations|
|Business partners & suppliers||Emails, meetings, telephone, Contact persons, Contract negotiations, Study visits in logistics, Market activity collaborations, Insight gathering activities||Business ethics, Wide and sustainable product range, Alternative packaging material, Profitable business agreements, Brand and product development|
|Public authorities||Emails, meetings, telephone, Contact persons, Licenses, supervision, Regulations and consultations||Climate impact, Compliance, Addiction, Protection of youth|
|Media, academics, NGO & other||Cooperation agreement, Memberships, Data base, Emails, meetings, telephone, Editorial and opinion pieces, Research project, thesis||Climate impact, Health contribution, Addiction, Community voice|
Customer priorities solutions
|What’s important?||Description||What we do at Haypp|
|Keeping our promise||Responsibility wise, the most important issue for our customers is that we keep our promises in price, quality and service.||Creating a good customer experience is paramount. Hence, to pick up on what our customers want, we always keep our ear to the ground. This informs how we can develop the entire customer experience – from first contact and use, to when it’s time to buy something new from us again.|
|Climate||The climate issue is in everyone mind and on all lips. Each company must take responsibility – us included.||We are constantly looking for more sustainable products to sell. We encourage testing of more sustainable materials, e.g. corn plastic or paper in our packaging. We are trying to phase out black plastic packaging from suppliers which is difficult to recycle. We use as much recycled material as we can in the packaging process. And we try to work with the best fossil-free transporters. To put it simply, we do what we can, as an e-commerce company, to be at the forefront of the sustainability movement.|
|Transport||Transport is a contributing factor to our climate issues.||In our logistics, we are always looking for new ways to minimise our impact on the climate. We believe we have the best partners available, and we work together with suppliers, service providers and customers to improve even more. One way we do this is by asking our customers not to send back incorrect deliveries. Another way is to increase the purchasing intervals for subscribers.|
|Packaging||Packaging, and how we do it, can always be better.||We think that we have come a long way in this regard. We maximise orders and try to convince customers to buy in a way that the “air” in the transport is minimised. And, of course, we use as much recycled and renewable material as possible. We also encourage suppliers to produce cans of recycled and/or bio-gradable material.|
|Production||Expectation of influence over manufacturing.||Though we don’t have our own production, but we do what we can to support product development with our suppliers. Through dialogue, collaboration, and our own tests, we always try to find the most sustainable suppliers and production methods|
|Addiction||Nicotine addiction is a global challenge. Though very few of our customers raise the issue, it does come up. So, it’s crucial that we handle it respectfully. Nicotine is a addictive substance, yet it holds a lot of possibility to move to less harmful alternatives.||In our development dialogues, both internally and externally, the issue of nicotine-related addiction is always present. And for our credibility in the market, it’s extremely important that we handle it in the right way. We work with experts to figure out how we can minimise risks and maximise the conversion from unhealthy “smoke-based nicotine” to oral nicotine-use. Both conversion and risk reduction have the potential to save millions of lives around the world every year.|