Our contribution is a matter of concern for everyone in the industry. To us, everything we do focuses on better consumer health, saving lives, more years to be lived, and reducing the use of smoking and the harmful effects of smoking.
David Eberhard, Psychiatrist and Head of staff at PRIMA Maria.
Haypp Group 2024
Haypp Group 2023
Haypp Group 2023
For Haypp, working with consumer health means respecting and enforcing age restrictions, being transparent with product information, testing the products we sell according to our standards in a laboratory and also labelling products so that consumers can make informed choices. This is the right thing to do, but it also makes good business sense. In addition, we offer nicotine-free alternatives for consumers that wish to reduce their nicotine consumption or would like to quit altogether.
Users of smoke-free nicotine products have decided to switch from traditional cigarettes. A sizeable proportion of these users previously would use products resulting in severe health-related issues or even death. An additional share of consumers would statistically enter a lifelong harmful habit of smoking, but now instead can be considered inoculated. The recruitment of new smokers is thereby hindered.
Decreasing the number of lives saved due to quitting smoking is entirely in line with our higher purpose. The number of lives saved by offering smoke-free products to our consumers who would otherwise use traditional cigarettes. The hidden statistics do not include all those who have quitted nicotine completely.
Individuals who quit smoking will prolong their life expectancy. Our consumers will have a quantifiably longer life the earlier they decide to convert from smoking. Meaning the health benefit is higher – more years – the younger you are when quitting.
The number of consumers who have quitted cigarettes. They have prevailed in the battle against smoking.
| GOALS | METRICS | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| Decrease global tobacco deaths | # of actively impacted lives | 113 303 | 132 241 | 150 156 |
| Increased life expectancy | # of years saved by switching | 2 382 812 | 3 200 000 | 5 490 887 |
| More quitters | # of quitters of smoking tobacco | 273 108 | 319 440 | 363 857 |
