This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
01. Pledge to quit smoking – and pay it forward
We want to help people all over the world to quit smoking.
Introduction
Because we support the goal of reducing tobacco smoking, we ask those consumers who still smoke to pledge to quit. If you’ve already quit smoking, or never started, then please ‘pay it forward’ and ask someone you know to pledge to quit!
Initiative
The best health decision a smoker can make is to completely quit their tobacco-smoking. This can be difficult, or you might simply be unwilling to quit. But it’s always easier to do if you make a commitment – and that’s why we encourage you to pledge to quit!
If you’ve already put down your cigarettes, or never picked them up in the first place, then perhaps you can help others around you? Support a friend, relative or family member in their pledge to quit – this is what we call paying it forward!