SEO Specialist

Haypp Group Stockholm

About Haypp Group

We address one of the world’s biggest problems – how to end smoking. There are 1,1 billion smokers in the world. Around 8 million people die every year from smoking-related diseases. Our goal is to significantly reduce death rates, save lives and inspire people to choose healthier enjoyment. How? By offering people safer nicotine online.

Haypp Group is one of the Nordics’ leading e-commerce groups with ten store brands, present in 9 countries where we serve more than 300 000 active consumers. Through brands such as,, etc., we sell nicotine pouches as well as Swedish style snus. With our headquarters located on Birger Jarlsgatan in Stockholm we are 140 team members mainly but not exclusively based in Sweden. Also, we are an innovative and fast-moving company that is growing rapidly, driving sustainable business and are changing the world in the process.

We are currently on an exciting expansion journey, converting more and more smokers to healthier alternatives across all our markets globally. We believe that knowledgeable and enlightened people will always choose safer nicotine, and therefore we want to make pouches available for all the world’s smokers out there. Join us and help us spearhead the global transformation from smoking to snus and ultimately tobacco- free nicotine pouches!

If you are interested in hearing more, watch our CEO Gavin O’Dowd explaining more about Haypp Group here: Haypp Group – A Brief Introduction

In addition to our open and supportive company culture, we offer our team members generous benefits. We offer the following perks to everyone at Haypp Group:

  • Premium ITP1 occupational pension savings plan
  • Insurance plan, including private healthcare
  • 30 days of paid vacation
  • Parental pay lift
  • Wellness allowance of 5,000 SEK per year
  • Regular conferences abroad
  • Lots of social happenings

About the role

You will join our kick-ass Customer Acquisition team (part of our marketing organization) responsible for driving all traffic to our e-commerce stores. In this role you will play a crucial role in the execution of organic search. You will get the chance to set the SEO strategy for Haypp, including managing all SEO activities, link building and keyword strategy to increase rankings. We are one of the market leaders in SEO practices and you will work with best-in-class colleagues that can offer loads of knowledge exchange.

The demand for healthier alternatives to smoking has never been higher. To make Haypp Group excel you’ll work closely with all other functions within the marketing department (you’ll get support from copywriters, web editors, store owners, paid marketing specialists etc.), but also with a lot of other stakeholders around the organization. As we are scaling there is a lot of potential, both in terms of growing on a personal level, but also in getting opportunities to work with completely new and unexplored markets. As of now we are operating on 8 different markets but are planning to add a number to that list in a close future. Be prepared to start fiddling around with some other languages than Swedish and English!

If you are all about SEO and looking for a real challenge we have got the thing for you!

About you

For us, it is equally important to find the right fit on an interpersonal level between us and a new colleague as it is to find someone with the right experience and competence. Therefore we will value personal fit high in our recruitment process. For the role as SEO Specialist we are looking for a passionate and data driven search marketer with extensive background in strategic SEO, technical SEO, and content strategy. We expect you to come with a strong understanding of the evolution of search and the benefits of thinking about search holistically.

In order to succeed in this role, we believe that you possess the following qualifications:

  • 3+ year of experience from working with SEO
  • Experience of managing SEO projects with different stakeholders
  • Ability to perform technical SEO audits and health-checks
  • Ability to perform keyword research, on-page optimization and content recommendations
  • Skills in Site crawling and performance indexing
  • Competitive performance – in technical SEO, offsite SEO and onsite SEO/content – for opportunities, and potential threats
  • Knowledge to support in SEO strategies

Bonus qualifications:

  • Experience in international SEO
  • Ability to work independently but also as part of a larger team
  • Good understanding of content- and link audits.
  • Continuous learning and staying up-to-date with the latest technologies and developments.
  • Develop ad hoc reports in various platforms (e.g. Google Sheets, Data Studio etc)
  • Reporting skills / strong analytical skills


Apply by reaching out to our responsible recruiter Max Moen at [email protected]. We are looking forward to hearing from you!

Haypp Group is committed to equality and diversity and we welcome applications from all qualified individuals regardless of ethnicity, religion, age, gender, sexual orientation, disability, and marital status. We want to offer you a great recruitment experience, and if there is anything we can do to make you more comfortable in a process with us, please let us know.