We need a sustainable tobacco policy

“If we are to convert smokers and save lives, we depend on the benefits of consuming nicotine without inhaling smoke. This needs to be reflected in the tax levels for oral nicotine products.”

Markus Lindblad, Head of Communications at Haypp Group, replies to Ingrid Stenstadvold, general secretary of the Norwegian Cancer Society, in Norwegian healthcare news channel Dagens Medisin.

“Smoking is declining steadily, and a sustainable policy is necessary to reach a smoke-free society. Snus and nicotine pouches play an important role in saving lives, and an outdated view of these products is not responsible.”

Full article (in Norwegian) here