Rapid growth reflects increased demand for healthier alternatives
Sweden’s leading financial newspaper Dagens Industri interviews Gavin O’Dowd about the company’s increasing market shares in the growing e-commerce of nicotine products. He partly accredits the growth an increased demand from smokers for reduced-risk products, of which nicotine pouches are the fastest growing category.
“We notice an increased interest among smokers to convert to safer alternatives in all markets”, says Gavin O’Dowd, CEO at Haypp Group and continues: “Our focus will be on markets where consumers want to convert to safer alternatives from smoking and the regulatory conditions are favorable.”
Read the full article in Swedish here.