Patrick Hjetland’s merge with Northerner

2019-09-26 10:53

The merger between the companies creates the world’s largest reseller of nicotine pouches with intensified focus on the US market. Norway has always been prolific in converting smokers to snus users, and All White products has even reached a higher conversation rate than traditional snus. 40% of conventional snus users are previous smokers, while that number for All White users is 55%.

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