Interview with HAYPP GROUP founders Henrik Nordström and Linus Liljegren
Swedish eCommerce publisher Ehandel interviews HAYPP GROUP founders Henrik Nordström and Linus Liljegren. Henrik and Linus tells the exciting story on how they, at the age of nineteen, started their business in a garage in southern Stockholm 12 years ago:
“It took two years before we collected our first salary. We’ve always prioritized growth and loyal customers over profit, and this is an approach we still believe in. We’ve come a long way, but the focus is still on growth in order to become a global leader in converting smokers to less harmful alternatives. To become a successful entrepreneur we believe the key is to postpone the rewards.”
Read the full interview (in Swedish) here.