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Haypp Group, operating through its sales platforms Haypp and Northerner in the UK, has since the turn of the year expanded its product portfolio to include vapes, alongside nicotine pouches, for consumers in the UK. This positions Haypp Group as the first e-commerce player to offer nicotine pouches and vapes in the UK.

Haypp Group's product portfolio expansion has received a positive response from customers and the media.

"The core of our mission is to facilitate the transition from smoking to safer nicotine alternatives", says Markus Lindblad, Head of External Affairs. "We take great pleasure in providing these products to our UK customers and look forward to continuing to inspire healthier enjoyment." 

The initiative to expand the product portfolio reflects a global trend where an increasing number of people reject cigarettes in favour of less harmful nicotine alternatives. Customers want safer nicotine that suits every occasion, and this involves offering reduced-risk nicotine alternatives that can be used and satisfy customers at all times of the day.

"Adding vapes to our product portfolio represents an exciting development for us. We broke new ground, as a market leader should always strive to do, by being the first e-commerce actor to sell both nicotine pouches and vape products.", adds Markus Lindblad.

Here are some examples of news articles where Haypp Group or its brands are mentioned in UK media:
The Sun
The Times
The Huffington Post (UK)
The Telegraph

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The Swedish Retail Federation's (Svensk Handel) e-commerce indicator for April shows a continuous decline in e-commerce turnover. Measured in Swedish consumers' e-commerce from only Swedish operators, the turnover decreased by 2 per cent compared with the same month last year and by 5 per cent if e-commerce from abroad is also included. However, for the first four months of 2023, January – April, the turnover for the segment of nicotine and tobacco products category grew by 47 per cent compared to last year.

According to the report, e-commerce turnover experienced a continued decline in April, like in March. Swedish e-commerce in 2023 has developed somewhat weaker than in 2022 and much weaker than in 2021. However, the sales development in volume is significantly weaker, which is not fully reflected in current prices due to the continued high inflation.

“We see another weak month for e-commerce, and considering inflation, it is also significantly weaker than what is shown by the reduced turnover. Nicotine and tobacco products are with a clear margin this year’s winner so far”, says Per Ljungberg, Head of Innovation at Svensk Handel.

Only four categories demonstrated growth: nicotine and tobacco products (47 per cent), pharmaceuticals (6 per cent), clothing and footwear (5 per cent), and car, boat, or motorbike accessories (1 per cent).

“The overall development of the e-commerce sector is unfortunately not surprising with the challenges facing retailers and consumers with high inflation and tougher economic times. At the same time, our segment drives the growth in e-commerce, so being from lower levels. The growth shows the segment’s untapped market potential and, more importantly, makes less harmful nicotine enjoyment available for people, benefiting public health”, says Markus Lindblad, Head of External Affairs.

Svensk Handel is a Swedish trade- and employer organisation that engages in wholesale, retail and e-commerce trading issues. Every month Svensk Handel conducts an interview-based study to report how Swedish e-commerce has developed during the period.

Access the full report (in Swedish) here.

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Haypp Group has appointed Peter Deli as the new Chief Financial Officer (CFO). Peter Deli will replace Svante Andersson, who has been the CFO since 2017, and will take up his new position immediately. Svante Andersson, in turn, becomes the new Chief Operating Officer (COO), and both will be part of the Executive Management Team.

“For more than five years, Svante Andersson has been instrumental in all of our strategic decisions in the transformation from smoking to healthier product alternatives and responsible for the incredible growth we have seen so far. Over the years, Svante has broadened his role and skillset, increasingly moving toward the Chief Operating Officer role. We have come to a time where it’s a good time for a change, as the foundation for the next chapter of Haypp Group’s strategy has been laid. I am happy he will now move on to an even more strategic role within Haypp Group, which allows us to focus on the future development of Haypp Group. I would also like to thank Svante for ensuring the smooth handover to Peter Deli that already has been done”, says Gavin O’Dowd, President and CEO Haypp Group.
 
Peter Deli, currently Head of Business Controls, joined Haypp Group in 2020 and has solid knowledge and extensive experience within the field of finance. Prior to joining Haypp Group, Peter held key finance roles both within the retail and nicotine industry.

“It’s an incredible privilege for me to now serve as HayppGroup’s CFO and to step up our work together with such an extraordinary team of people. I am deeply proud of the work we have done building the company, and Haypp Group is well positioned globally to now continue to strengthen its leading position and expand into more markets. I am confident and excited about what the future might bring”, says Peter Deli, Haypp Groups’ new CFO.

Archives: MFN News Items

Idag, onsdagen den 17 maj 2023, hölls årsstämma i Haypp Group AB (publ). Följande huvudsakliga beslut fattades.

Resultatdisposition och beslut om ansvarsfrihet
Stämman beslutade, i enlighet med styrelsens förslag, att ingen utdelning ska lämnas för räkenskapsåret 2022 att bolagets resultat överförs i ny räkning.

Stämman beviljade ansvarsfrihet åt styrelsens ledamöter och verkställande direktören för räkenskapsåret 2022.

Val och arvodering av styrelse och revisorer
Stämman beslutade att styrelsen ska bestå av sex ledamöter utan suppleanter. Till styrelseledamöter omvaldes Ingrid Jonasson Blank, Anneli Lindblom, Kristian Ford, Linus Liljegren, Patrik Rees och Per Sjödell. Till styrelseordförande omvaldes Ingrid Jonasson Blank.

Stämman beslutade vidare att ersättning till styrelsens ordförande ska uppgå till 600 000 kronor och 300 000 kronor vardera till övriga i bolaget ej anställda ledamöter. En styrelseledamot får därutöver erhålla marknadsmässig ersättning för arbete som utförs för bolaget utöver styrelsearbetet. Vidare beslutades att arvode för arbete i styrelsens utskott ska utgå med 75 000 kronor till ordförande i revisionsutskottet, 50 000 kronor till ordförande i ersättningsutskottet samt 25 000 kronor vardera till respektive ledamot för arbete inom dessa utskott.

Stämman beslutade även att omvälja Öhrlings PricewaterhouseCoopers AB till bolagets revisor, med Magnus Lagerberg som huvudansvarig revisor, samt att revisorsarvode ska utgå enligt godkänd räkning.

Principer för utseende av valberedning
Stämman beslutade att anta principer för utseende av valberedningen, i enlighet med valberedningens förslag.

Beslut om återköps- och kvittningserbjudande avseende teckningsoptioner
Haypp Group AB har inrättat olika incitamentsprogram i form av teckningsoptioner för anställda inom Haypp-koncernen. Av dessa har 1 335 698 teckningsoptioner förfallodatum mellan den 31 oktober 2023 och den 30 november 2023. Teckningsoptionerna berättigar till teckning av 1 335 698 aktier i Haypp Group motsvarande en utspädning av befintligt antal aktier och röster om cirka 4 procent.

Stämman beslutade att bolaget ska lämna ett erbjudande till innehavarna av sådana teckningsoptioner att överlåta samtliga teckningsoptioner till Haypp Group AB till ett pris motsvarande de överlåtna teckningsoptionernas marknadsvärde, och där betalning för teckningsoptionerna erläggs i form av nyemitterade aktier i Haypp Group AB. Därigenom kan högst 1 000 000 nya aktier ges ut, varvid aktiekapitalet kan öka med högst 65 508,48 kronor. Teckningskursen ska motsvara aktiens marknadsvärde, baserat på stängningskursen för Haypp-aktien på Nasdaq First North Growth Market den sista dagen i anmälningsperioden för det erbjudande som riktas till optionsinnehavarna. Anledningen till avvikelsen från aktieägarnas företrädesrätt är att kunna genomföra återköpet av teckningsoptionerna.

Införande av långsiktigt incitamentsprogram
Stämman beslutade, i enlighet med styrelsens förslag, om införande av ett nytt långsiktigt incitamentsprogram för ledande befattningshavare i Haypp Group AB genom utgivande av 800 000 teckningsoptioner. Varje teckningsoption berättigar till teckning av en ny aktie i bolaget till en teckningskurs om 130 procent av den volymvägda genomsnittskursen för Haypp-aktien på Nasdaq First North Growth Market under de fem handelsdagar som följer omedelbart efter årsstämman. Teckning av nya aktier med stöd av teckningsoptionerna ska ske under perioden 15 maj 2026 till och med 31 maj 2026.

Emissionsbemyndigande
Stämman beslutade slutligen att bemyndiga styrelsen att, vid ett eller flera tillfällen intill tiden för nästa årsstämma, med eller utan avvikelse från aktieägarnas företrädesrätt, besluta om nyemission av aktier till ett antal som sammanlagt inte överstiger 10 procent av antalet utestående aktier i bolaget per dagen för årsstämman.

För mer information och kontakt
Markus Lindblad
Head of External Affairs:
+46(0)708153983
[email protected]

Niklas Alm
Head of Investor Relations:
+46(0)708244088
[email protected]

FNCA Sweden AB
Certified Advisor
+46 (0)8-528 00 399
[email protected]

Archives: MFN News Items

Today, Wednesday, 17 May 2023, the annual general meeting in Haypp Group AB (publ) was held. The following main resolutions were passed.

Disposition of results and discharge from liability
The meeting resolved, in accordance with the board’s proposal, that no dividend shall be paid for the financial year 2022 and that the company’s result shall be carried forward.

Furthermore, the meeting resolved on discharge of the members of the board of directors and the CEO from liability for the financial year 2022.

Appointment of and fees payable to members of the board of directors and auditor
The meeting resolved that the board of directors shall comprise six ordinary members with no deputy members. Ingrid Jonasson Blank, Anneli Lindblom, Kristian Ford, Linus Liljegren, Patrik Rees and Per Sjödell were re-elected as members of the board of directors. Ingrid Jonasson Blank was re-elected chairman of the board.

Moreover, the meeting resolved on remuneration to the chairman of the board amounting to SEK 600,000 and SEK 300,000 to each of the other board members who are not employed by the company. A board member who performs work for the company outside the scope of the board work may also receive remuneration on market terms for such work. Furthermore, it was resolved that compensation for work in board committees shall be paid by SEK 75,000 to the chairman of the audit committee, SEK 50,000 to the chairman of the remuneration committee and SEK 25,000 to each of the directors of the remuneration committee or the audit committee for work performed in these committees.

The meeting also resolved to re-elect Öhrlings PricewaterhouseCoopers AB as the company’s auditor, with Magnus Lagerberg as the auditor in charge, and that remuneration to the auditor shall be paid in accordance with approved invoices.

Principles for the appointment of the nomination committee
The meeting resolved to adopt principles for the appointment of the nomination committee, in accordance with the nomination committee’s proposal.

Resolution on repurchase and set-off offer regarding warrants
Haypp Group AB has established several incentive programs by issuing warrants for employees of Haypp Group. 1,335,698 of these warrants may be exercised during the period from 31 October 2023 up and until 30 November 2023. The warrants entitle to subscription for 1,335,698 shares in Haypp Group, corresponding to a dilution of the existing number of shares and votes by approximately 4 per cent.

The meeting resolved that the company shall make an offer to the holders of such warrants to transfer all of the warrants to Haypp Group AB at a price corresponding to the market value of the transferred warrants, and where consideration for the warrants shall be paid in the form of newly issued shares in Haypp Group AB. No more than 1,000,000 shares can thereby be issued, whereby the share capital may be increased with not more than SEK 65,508.48. The subscription price shall correspond to the market value of the share, based on the closing price of the Haypp share on the Nasdaq First North Growth Market, on the last day of the acceptance period for the repurchase offer directed to the warrant holders. The reason for the deviation from the shareholders’ pre-emptive rights is to enable the repurchase of the warrants.

Implementation of a new long-term incentive program
The meeting resolved, in accordance with the board’s proposal, to implement a new long-term incentive program for the executive management within Haypp Group AB, through the issue of 800,000 warrants. Each warrant entitles to subscription for one new share in the company at a subscription price corresponding to 130 per cent of the volume weighted average share price for the Haypp share on Nasdaq First North Growth Market during the five trading days following immediately after the annual general meeting. Subscription for new shares by virtue of the warrants shall be made during the period 15 May 2026 up to and including 31 May 2026.

Share issue authorisation
The meeting finally resolved on an authorisation for the Board, on one or several occasions until the next annual general meeting and with or without pre-emptive rights for the shareholders, to resolve on the issue of new shares, provided that such issue or issues may not comprise a total of more than 10 per cent of the number of outstanding shares in the company as per the day of the annual general meeting.

For more information and contact
Markus Lindblad
Head of External Affairs:
+46(0)708153983
[email protected]

Niklas Alm
Head of Investor Relations:
+46(0)708244088
[email protected]

FNCA Sweden AB
Certified Advisor
+46 (0)8-528 00 399
[email protected]

Archives: MFN News Items

Breakit, a Swedish news site about tech companies and startups, ranks Haypp Group as Sweden's fourth best e-commerce investment in a new ranking by the news site's stock market reporter Martin Hävner.

In a comment, Hävner believes there aren't many investment opportunities for investors who want to take advantage of the market progress of nicotine pouches following the acquisition of Swedish Match by Philip Morris International. He also points out that the nicotine market seems to be less sensitive to economic conditions and inflation:

"With the recent disappearance of the snus giant Swedish Match from the stock market, there aren't many options for investors who want to profit from the progress of the white, tobacco-free pouches. This will likely benefit Haypp, and it's probably already visible. The stock has risen by 34 per cent since the beginning of the year. Almost completely insensitive to economic conditions, inflation, and all that. And that's something people appreciate in times like these."

Haypp Group takes fourth place on the list, after Lyko (1st), Söder Sportfiske (2nd), and Rugvista (3rd).

Access the article (in Swedish) here.

Archives: MFN News Items

Earlier today, the 3rd of May, Haypp Group announced financial and operating results for the first quarter. The interim report, covered in Swedish business media, displayed increased net sales and operating margins compared to the first quarter of last year.

Dagens Industri notes Haypp Group's strong performance through an increase in net sales by 22 per cent to SEK 781.3 million and an operating profit of SEK 7.4 million, also referenced by Privata affärer

One of Sweden's leading trade magazines for e-commerce reported, "The nicotine pouch product category continues to be a big seller for the e-retailer. During the first three months of the year, sales of nicotine pouches increased by 41 per cent and now account for almost half of the sales volume." 

The magazine also took note of the company's increased adjusted EBIT to SEK 18.2 million, corresponding to an adjusted EBIT margin of 2.4 per cent. Read the article (Swedishhere.

“Net sales for the group increased by 21 per cent in constant currency during the quarter to SEK 2,740 million on an LTM basis. Inflationary pressure has so far had limited impact on our overall performance, and we see an increasing demand from consumers seeking safer nicotine alternatives at attractive prices", says Gavin O’Dowd, CEO Haypp Group.

For more in-depth comments on the first quarter, Gavin O'Dowd and CFO Svante Andersson held a webcast through Financial hearings, which is available here.

Archives: MFN News Items

Press release 3 May 2023

January – March 2023
• Net sales increased by 22 per cent to SEK 781.3 m (640.1). In constant currency, Net sales increased by 21 per cent.
• 41 per cent volume growth in the Nicotine pouches category during the quarter.
• The gross margin amounted to 12.0 per cent (11.7).
• Adjusted EBIT amounted to SEK 18.2 m (14.1), corresponding to an adjusted EBIT margin of 2.3 per cent (2.2).
• Operating profit totalled SEK 7.4 m (0.7), including items affecting comparability of SEK –0.9 m (–3.6).
• Profit/loss for the quarter to SEK 1.4 m (–1.9).
• Earnings per share before dilution amounted to SEK 0.05 (–0.07).
• Number of orders increased to 1,121 thousand (961) with an average order value of SEK 650 (635).
• Active customers amounted to 501 thousand (414) at the end of the period.

Net sales for the first quarter increased by 22 per cent to SEK 781 m (640). In constant currency, net sales
increased by 21 per cent. Gross Profit increased to SEK 94 m (75), corresponding to a gross margin of 12.0 per cent (11.7), driven by a strengthened position in the value chain both in the Core and Growth business unit as well as benefits of
scale. Adjusted EBIT for the first quarter increased to SEK 18 m (14). The increase was mainly due to higher gross margin, increased volume, as well as efficiency, partially offset by continued investments. The adjusted EBIT margin increased to 2.3 per cent (2.2). Operating profit for the first quarter amounted to SEK 7 m (1). Items affecting comparability amounted to SEK -1 m (-4).

"Driven by solid performance in both our Core and Growth Markets, the volume of nicotine pouches grew 41 per cent during the first quarter. We continue to make strong progress in the transformation to this rapidly growing product category, which now accounts for 45 per cent of the total volume. Net sales for the group increased by 21 per cent in constant currency during the quarter to SEK 2,740 m on an LTM basis. Inflationary pressure has so far had limited impact on our overall performance, and we see an increasing demand from consumers seeking safer nicotine alternatives at attractive prices", says Gavin O’Dowd, President and CEO Haypp Group.

The full Q1 report is attached in its entirety to this press release and on the company´s website: https://hayppgroup.com/investor-relations/reports-and-presentations/

Haypp Group will hold a webcast conference call in English at 09.00 am CET today. Haypp Group will be represented by President and CEO Gavin O´Dowd and CFO Svante Andersson, who will present the interim report and answer questions. To participate or for further information – https://ir.financialhearings.com/haypp-group-q1-2023

For more information and contact
Markus Lindblad
Head of External Affairs
+46(0)708153983
[email protected]

Niklas Alm
Head of Investor Relations
+46(0)708244088
[email protected]

Before its publication, this information was inside information and is such that Haypp Group is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact persons set out below, on 3 May 2023 at CET 07:45 am.

FNCA Sweden AB
Certified Advisor
+46 (0)8-528 00 399
[email protected]

Archives: MFN News Items

Haypp Group’s Annual and Sustainability Reports for 2022 are now available on the website.

The Reports are available at https://hayppgroup.com/investor-relations/reports-and-presentations/
 
Haypp Group has chosen not to print or distribute a hard copy of its Annual Report and the Sustainability Report. Those who are unable to access the Reports digitally can request a print-out of the Annual Report by contacting [email protected].
 
This is information that Haypp Group AB (publ) is obliged to make public pursuant to the Securities Markets Act (2007:528). The information was submitted, through the care of the contact persons below, for publication on 26 April 2023 at 13:00 CEST.
 
For more information and contact
Markus Lindblad
Head of External Affairs:
+46(0)70-815 3983
[email protected]

Niklas Alm
Head of Investor Relations:
+46(0)70-824 4088
[email protected]

FNCA Sweden AB
Certified Advisor
+46 (0)8-528 00 399
[email protected]

Archives: MFN News Items

On May 3 at 09:00 CEST, Haypp Group will host an audiocast in English. Haypp Group is represented by CEO Gavin O’Dowd and CFO Svante Andersson, who will present the interim report and answer questions. The Interim report for Q1 will be published at 07:45 CEST on the same day.

To participate or for further information – https://ir.financialhearings.com/haypp-group-q1-2023

The presentation will also be available at https://hayppgroup.com

For more information and contact
Markus Lindblad
Head of External Affairs:
+46(0)708153983
[email protected]

Niklas Alm
Head of Investor Relations:
+46(0)708244088
[email protected]