The product tests were conducted in early January, by the independent laboratory Eurofins. The products' level of ingredients and elements was measured against a Haypp Group initiated market standard for oral tobacco-free nicotine products.

Overall, the annual sample test revealed few deficiencies. The results have been published through the information service NicoLeaks.com – a Haypp Group sustainability initiative, created to increase transparency in the industry.

“In general, the industry-standard compliance of our product portfolio is great and steadily increasing as more products are enrolled in our testing procedure. For the producers, the testing act as a quality label. If deficiencies are caught, we initiate a dialogue and work with the producer to further develop the products”, says Markus Lindblad, Head of External Affairs.

Seeing that most countries currently lack regulation concerning ingredients of tobacco-free nicotine products, the NicoLeaks initiative aims to ensure proper product information for consumers. Since 2020 Haypp Group has tested nearly 500 oral tobacco-free nicotine products. All test results can be downloaded free of charge by the public.

To be considered for the company’s product portfolio, producers agree to submit products for laboratory testing. On condition that potential remarks from the laboratory analysis are not substantive, the producer will be allowed to adjust the deficiencies indicated and the product is re-tested after a few months. If deficiencies are not corrected, the products will be removed from Haypp Group’s product portfolio.

Visit NicoLeaks.com

The report shows that Swedish domestic e-commerce grew 19 per cent during September compared to the same month in 2021. Despite slightly increased volumes, Svensk Handel describes weak comparable numbers and increased prices as the two significant factors driving the higher figures. While potentially indicating signs of recovery, Swedish domestic e-commerce turnover during the first three quarters of this year is still significantly lower than last year's period, decreasing 10 per cent from January through September.

"While it might be a bit too early to celebrate for some, it is gratifying to see positive signs of recovery for the e-commerce industry as a whole. The online nicotine category has shown a solid upgoing trend throughout the year. Consumers are moving away from cigarettes to cheaper and less harmful nicotine products such as nicotine pouches, a shift that benefits Haypp Group's category ", says Markus Lindblad, Head of External Affairs at Haypp Group.

According to Svensk Handel, nicotine and tobacco products have grown at a rate of 19 per cent from January through September, against the same period last year. This is a continued increase compared to the last report for August and previous reports released earlier this year. The only other categories to have experienced growth during the period are children's items and toys, at 4 per cent, and pharmaceuticals, at 3 per cent. 

Svensk Handel is a Swedish trade- and employer organisation that engages in trading issues for wholesale, retail, and e-commerce. Every month Svensk Handel conducts an interview-based study to report how Swedish e-commerce has developed during the period. 

Access the full report (in Swedish) on Svenskhandel.se.

For more information and contact

For general inquiries, contact [email protected].

Haypp in brief

The Haypp Group spearheads the global transformation from smoking to risk-reduced product alternatives. With origins in Scandinavia, our extensive experience from pioneering markets in smoke-free alternatives, as well as being a leader in the e-commerce sector, is now bringing our vision to a global scale. With eleven e-commerce store brands, the Haypp Group is present in eight countries, where we served more than 680,000 active consumers during 2021.

Lotta Emtefall assumes the role of General Counsel. Lotta most recently came from the position of Senior Legal Counsel at Klarna and has over 20 years of experience in business law in fast-growing companies.

Jenny Mitts is internally recruited as the new Chief Logistics Officer and has more than 20 years of experience in the logistics industry with senior positions at DHL and Dachser, among others.

For more information and contact
For general inquiries, please contact [email protected].

Haypp in brief
The Haypp Group spearheads the global transformation from smoking to risk-reduced product alternatives. With origins in Scandinavia, our extensive experience from pioneering markets in smoke-free alternatives, as well as being a leader in the e-commerce sector, is now bringing our vision to a global scale. With ten e-commerce store brands, the Haypp Group is present in seven countries where we served more than 680,000 active consumers during 2021.

The new report Fighting smoking with alternative nicotine products from Lakeville shows that access to healthier nicotine alternatives significantly improves public health. In Sweden, snus and nicotine pouches are allowed and used for a long time, and only about 6 per cent of adult men smoke, compared to an average in other EU countries, where about 28 per cent of men smoke. Sweden's lower percentage of smokers means Sweden has the lowest number of male deaths linked to smoking in Europe and the lowest number of new cancer cases linked to smoking.

– The report looked into various explanations for the differences in public health linked to smoking within the EU. Oral nicotine products are the most crucial factor in explaining the differences. Snus and nicotine pouches have thus saved many Swedes from premature death and could do the same for other EU countries, says Markus Lindblad, Head of External Affairs at Haypp Group.

The report Fighting smoking with alternative nicotine products shows that regulations and prices of cigarettes do not significantly affect the number of smokers. Countries such as Ireland, Great Britain and France have substantially higher cigarette prices than Sweden, but the percentage of smokers is still much higher than in Sweden. Even in countries such as Finland and Italy, which have stricter regulations regarding smoking, the rate of smokers is much higher than in Sweden.

The report shows that an EU policy allowing the sale of oral nicotine, such as nicotine pouches, can be estimated to reduce the number of men's deaths caused by smoking by around 210,000 per year. The number of smoking-related lung cancer deaths is estimated to decrease by approximately 75,000 and the number of new smoking-related cancer cases by 175,000 per year, assuming uptake and substitution of snus and nicotine pouches among European men to the same degree as in Sweden.

– This study is focused on men because, historically, we have more data on men who use oral nicotine, mainly snus. Considering that more and more women are using nicotine pouches to quit smoking, one can realistically assume that the number of prevented deaths, in the long run, will be over 300,000 per year, says the report's author David Sundén at Lakeville.

Number of deaths of smokers due to lung cancer in the EU
(Top 10 in the EU – number of deaths of men over 35 in 2020 per 100.00 inhabitants.)

• Hungary: 164
• Greece: 160
• Croatia: 155
• Poland: 141
• Cyprus: 131
• Romania: 126
• Estonia: 122
• Bulgaria: 118
• France: 116
• Belgium: 112

• Sweden: 42

The Swedish model saves lives
The effect snus and nicotine pouches have had in Sweden, where a substantial proportion of smokers have switched to these products, would save hundreds of thousands of lives annually in the EU. Although higher cigarette prices have a specific effect, an opportunity to use oral nicotine instead of smoking has the most significant effect. It would lead to over 210,000 fewer deaths in the EU. More countries realise the great benefits of a harm reduction policy. In the UK, the focus has been on e-cigarettes. A survey by the organisation ASH now shows that 3.9 million Britons have switched from smoking to fully or partially using vape products instead, which will significantly affect public health over time.

More about the study
Haypp Group AB has commissioned economics doctor David Sundén at Lakeville to assess the potential of snus and nicotine pouches as an instrument to reduce public health damage from tobacco smoking in the EU. The assessment results can estimate the possible long-term health effects. More specifically, the report attempts to evaluate the ability of these products to reduce the incidence of cancer and the number of deaths linked to smoking.

The potential of snus and nicotine pouches as harm reduction instruments is assessed by calculating the reduction in smoking deaths and cancer cases under the assumption that the Swedish tobacco policy would be introduced in other EU member states.

Lakeville are experts in socio-economic analyses, investigations, and evaluations. The starting point is national economic science supplemented with statistical and other empirical analysis methods.

Read the study here: https://hayppgroup.com/app/uploads/2022/08/Fighting-smoking-with-alternative-nicotine-products.pdf

High inflation, energy prices, and declining consumer spending cause concerns in the e-commerce sector. In an interview in the trade magazine Market, Markus Lindblad, Head of External Affairs at Haypp Group, gives his views on the topic. Lindblad believes that some e-retailers could face a tough time this autumn and winter.

"Many companies have bought a lot for the autumn in order not to be without goods due to lessons learned from the world's covid shutdowns and logistics problems. But the situation is different now. Consumption is slowing, and many will be left with large stocks after the third quarter. It won't be pretty. Lack of liquidity means that the situation must be saved by selling off the products at heavy discounts. Then the bankruptcies come next year in quarter one and quarter two", says Lindblad to Market and continues:

"However, the countercyclical companies with a sustainable business model and a stable balance sheet will not be affected similarly."

Lindblad points out several factors that could benefit the nicotine sector in more challenging economic times.

"Consumers will continue to use nicotine but choose cheaper products to some extent. The habit is still there, but people may move to a lower price segment. More people will also enter the product category due to the high costs of smoking."

Lindblad also points out that Haypp Group turns over nearly all its stock every fortnight while maintaining a solid balance sheet.

"That's a good foundation to stand on in these times", Lindblad concludes.

Read the full article (in Swedish) here.

For more information and contact
For general inquiries, please contact [email protected].

Haypp in brief
The Haypp Group is spearheading the global transformation from smoking to risk-reduced product alternatives. With origins in Scandinavia, our extensive experience from pioneering markets in smoke-free alternatives, as well as being a leader in the e-commerce sector, is now bringing our vision to a global scale. With ten e-commerce store brands, the Haypp Group is present in seven countries where we served more than 680,000 active consumers during 2021.