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The merger of Snusbolaget and Northerner creates Haypp Group – the world’s largest retailer of nicotine pouches
DI Digital writes about the merger of Snusbolaget and Northener. The global market for tobacco-free nicotine pouches currently shows significant growth potential and is estimated to amount to approximately EUR 300 million, with an expected annual growth rate in the range of 150-250%.
Read full article (PDF in Swedish)
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