Financial Key Figures

Amounts in MSEK	2018	2019	2020	2021	2022	2023	2024
Net sales	460.1	802.4	1,729.2	2,266.8	2,598.8	3,165.7	3,679.8
Gross profit	x	x	224.9	248.7	328.5	402,6	552.7
Adjusted EBIT	x	x	38.3	41.5	58.5	78.2	134.5
Profit/loss for the period	x	x	-27.8	-27,6	20.1	5	45.0

Amounts in MSEK		Q1 2023	Q2 2023	Q3 2023	Q4 2023	Q1 2024	Q2 2024	Q3 2024	Q4 2024
Net sales per business unit:
Core markets		615.5	586.6	573.6	631.8	672.7	653.0	649.5	688.8
Growth markets		165.8	182.2	195.3	214.9	241.8	277.1	273.8	197.0
Emerging Markets						8.1	12.8	21.0	29.3
EBITDA per business unit:
Core markets		50.4	41.4	45.6	50.1	53.7	56.3	56.4	61.0
Growth markets		-19.8	-11.8	-12.7	-13.2	0.1	3.5	2.5	6.2
Emerging Markets						-7.0	-8.1	-7.8	-10.4
EBITDA margin per business unit (%):
Core markets		8.2	7.7	8.0	7.9	8.6	8.6	8.7	8.9
Growth markets		-11.9	-6.5	-6.5	-6.1	0.0	1.3	0.9	3.1
Emerging Markets						-86.3	-63.1	-37.1	-35.6
Active customers (thousand):
Core markets		401	383	390	414	410	404	417	439
Growth markets		100	103	105	117	129	174	182	111
Emerging Markets						9	14	20	21

		Definition	Reason for use
Net sales growth, %		Change in net sales growth for the period.	Shows whether the Company’s business is expanding or contracting.
Oranic sales growth, %		Change in net sales excluding businesses which have been acquired, sold or exited.	Shows whether the company’s business is expanding or contracting when excluding the effects from acquisitions, divestments or exits.
Gross profit growth, %		Change in net sales growth for the period minus cost of goods sold for the period.	Shows change in the profitability and the financial performance of the company’s business.
EBIT margin, MSEK		EBIT as a percentage of net sales.	Shows operating profit in relation to net sales and is a measurement of the profitability in the company’s operational business.
Adjusted EBIT, MSEK		EBIT excluding amortization and impairment losses on acquisition-related intangible asset and items affecting comparability.	Shows results of the Company’s operational business excluding amortization that arises as a result of accounting treatment of purchase price allocations in conjunction with acquisitions and items that affect comparison with other periods.
Adjusted EBIT margin, %		EBIT margin adjusted for amortization and impairment losses on acquisition-related intangible assets and items affecting comparability.	Shows EBIT margin excluding amortization that arises as a result of accounting treatment of purchase price allocations in conjunction with acquisitions and items that affect comparision with other periods.
EBITDA, MSEK		EBIT excluding depreciation/amortization and impairment of assets.	Shows the ability of the Company’s operations to generate resources for investment and payment to capital providers.
EBITDA margin, %		EBITDA as a percentage of net sales.	A profitability measurement that is used by investors, analysts and the Company’s management for evaluating the Company’s profitability.
Adjusted EBITDA, MSEK		EBITDA adjusted for items affecting comparability.	Shows EBITDA excluding items that affect comparison with other periods.
Adjusted EBITDA margin, %		EBITDA margin adjusted for items affecting comparability.	Shows EBITDA margin excluding items that affect comparison with other periods.
Net debt, MSEK		Non-current lease liability, bank overdraft, current lease liability, liabilities to credit institutions and cash and cash equivalents.	Shows how much cash would remain if all debts were paid off.
Net debt/ adjusted EBITDA, x		Net debt in relation to adjusted EBITDA.	Shows financial risk and is an indication of repayment capacity.
Items affecting comparability		Significant items affecting comparability, including significant consulting and advisory costs, acquisition, integration and restructuring costs, significant legal costs and bonus paid. It also includes write down and impairment connected to improvements made in the company infrastructure.	Refers to items that are reported separately as they are of a significant nature and are relevant for understanding the financial performance when comparing the profit/loss for the current period with the previous periods.
Active consumers		Unique consumers who have made a purchase during the period.	Shows unique consumers who have made a purchase during the period.