The board of directors consists of six ordinary members, including the chairman of the board, with no deputy board members, all of whom are elected for the period up until the end of the annual shareholders’ meeting 2025. The table below shows the members of the board of directors, when they were first elected and whether they are considered to be independent of the company and/or the major shareholders.
| Name | Position | Member since | The Company and executive management (independent of) | The major shareholders (independent of) |
|---|---|---|---|---|
| Lars-Johan Jarnheimer | Chairman | 2025 | Yes | Yes |
| Helena Juhlin Pink | Board member | 2025 | Yes | Yes |
| Linus Liljegren | Board member | 2016 | Yes | No |
| Patrik Rees | Board member | 2016 | Yes | No |
| Deepak Mishra | Board member | 2024 | Yes | Yes |
| Adam Schatz | Board member | 2024 | Yes | Yes |
Born 1960. Chairman of the board since 2025.
Education:
Bachelor of Science in Business Administration and Economics from Lund and Växjö University.
Other current assignments:
Chairman of Ingka Holding B.V. (IKEA) and Chairman of Telia Company AB. Chairman of Arvid Nordquist HAB, Elite Hotels and Grimaldi Industri AB. Board member in Stillfront Group AB.
Previous assignments (last five years):
Chairman of Egmont International Holding AS, Qliro Group, Eniro AB and BRIS. Board member of Invik, Apoteket AB, Millicom, MTG AB, SAS AB och Point Properties.
Own, closely associated person or legal person’s holding of shares:
Lars-Johan Jarnheimer holds as of 15 May 2025, no shares in the company.
Born 1978. Board member since 2025.
Education:
Master of Science in Business Administration from Stockholm University and a Bachelor of Science from the same university.
Other current assignments:
Acting Director of Marketing of Fortnox. Board member of Forte Digital and Avoki. Chairman of Mobile Interaction.
Previous assignments (last five years):
Head of Brand of Soundtrap/Spotify and CEO of the media agency OMD Sweden.
Own, closely associated person or legal person’s holding of shares:
Helena Juhlin Pink holds as of 15 May 2025, no shares in the company.
Born in 1971. Board member since 2024.
Education:
Master’s degree (MBA Marketing, Systems) from the Indian Institute of Management, Lucknow, India and a Bachelor’s degree (BE, Hons, Computer Science) from Birla Institute of Technology & Science, Pilani, India.
Other current assignments:
–
Previous assignments (last five years):
–
Own, closely associated person or legal person’s holding of shares:
Deepak Mishra holds as of 31 March 2025, no shares in the company.
Born 1990. Board member since 2016.
Education:
No formal education.
Other current assignments:
Member of the board of directors in Solafide Capital AB. Alternate board member in GR8 Ventures AB and Retentor AB.
Member of the board of directors in Solafide Capital AB. Alternate board member in GR8 Ventures AB and Retentor AB
Previous assignments (last five years):
Member of the board of directors in Snusbolaget Norden AB. Alternate board member and member of the board of directors in Rightstore AB, Slutplattan VAJLO 105784 AB, Slutplattan SPIKA 104909 AB. Alternate board member in Slutplattan UNTRO.
Own, closely associated person or legal person’s holding of shares:
Linus Liljegren holds, through partly-held company, as of 31 March 2025, 1,960,301 shares in the company.
Born 1968. Board member since 2016.
Education:
Education in Process Engineering, Electronics & Microdata Engineering, IHM Business School (incomplete degree).
Other current assignments:
Chairman of the board of directors in Gotland Padel Center AB. Chairman and member of the board of directors in e-Business Partner Norden AB. Member of the board of directors in Icehotel Aktiebolag, Lekia Online AB, Eastcoast Capital AB, ProteinBolaget i Sverige AB, Babyland Online Nordic AB, Kalk Management AB, Tofta Intressenter AB and Corlin Eyewear AB.
Previous assignments (last five years):
Chairman of the board of directors in Frank Agency AB and Haypp Group AB (publ). Chairman and member of the board of directors in Snusbolaget Norden AB and Klövern Visby AB. Hillmarketing AB, Stor & Liten AB, Stockfiller AB and FöretagsCentrum i Oskarshamn (FCO) Ekonomisk Förening
Own, closely associated person or legal person’s holding of shares:
Patrik Rees holds, through company, as of 31 March 2025, 3,627,423 shares in the company.
Born 1974. Board member since 2024.
Education:
Master’s degree (M Sc) in economics from the Stockholm School of Economics, Sweden.
Other current assignments:
President and CEO of Nuent Group AB and has board assignments for companies within the Nuent Group.
Previous assignments (last five years):
–
Own, closely associated person or legal person’s holding of shares:
Adam Schatz holds, as of 31 March 2025, 2,000 shares in the company.
