About Haypp Group

A consumer driven e-commerce group with the ability to generate real change in the industry.

Introduction

Haypp Group is leading the global shift from smoking to reduced risk alternatives. With roots in the pioneering smoke-free alternative markets of Scandinavia, Haypp uses its e-commerce leadership and regulatory expertise to bring compelling value to over 1.1 million consumers. Operating through eleven distinct e-commerce brands, the Group is active in six countries in Europe and the USA.

Behind the scenes

Key figures

active consumers

Full Year 2024

employees

December 2024

Commitment

May 2021

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