Booming business for Haypp

Business news site Breakit interviews Markus Lindblad about the company’s success during the pandemic. As for many other e-retailers, the pandemic has fueled Haypp's sales and last year’s turnover reached SEK 1.8 billion.

Markus Lindblad says that the company saw a boom already at the beginning of the pandemic. Since then, the volumes have been high and increased further at the beginning of this year:
"Now in March, sales are higher than during Black Friday last year."

Markus Lindblad reckons that the demand will remain:
"Global online snus sales are expected to increase by 40 percent by 2025."