Haypp Group anticipates that the nicotine pouch and snus category will continue to grow for the foreseeable future and as such the company will continue to focus on this category. Particular focus will be placed on markets where consumer demand is proven and regulation is favourable.
The company will continue to grow its active customer base by investing in organic customer acquisition and retention. To further support suppliers, the company will continue to develop the marketing and insights offerings, reinforcing the long-term relationships with its suppliers. Finally, Haypp Group will remain open to acquisitions to further strengthen the position in existing markets or as a means to enter new markets.