Sustainable innovation for growth

As one of the global leaders in consumer insights in our field we can lead a sustainable product development.

Introduction

As one of the global leaders in consumer insights in our field we can lead a sustainable product development. We are constantly looking for new ways to provide more sustainable products. Specifically smoke- and tobacco free products with a balanced nicotine content. With our focus on converting smokers to tobacco free nicotine pouches we are convinced that our growth in the global market will go hand in hand with more healthier nicotine users.

Another Snus Factory

Mette Krabbe, Marketing Director, Another Snus Factory

Sustainable innovation

Our entire product range should maintain a high sustainability standard. The products and services we offer to the market shall meet or exceed our high standards for quality and sustainability. And in some cases, we set new higher standard for the industry. We believe that we as one of the global leaders in consumer insights in our field, can lead product development from a customer- and market perspective.

Key figures

%
No. of suppliers screened ensuring a sustainable value chain

Haypp Group 2020

%
Share of nicotine puches portfolio tested and accredited to standard

Haypp Group 2020