Higher purpose

Inspiring healthier enjoyment.

Our purpose

Our aim is to promote healthier enjoyment of tobacco in order to save lives. And because we’re a leading force delivering a great customer experience, we’re the consumers first choice. We understand our customers needs and desires – then shape our business with them in mind.

Haypp Group’s business concept addresses one of the world’s biggest problems – how to end smoking. Our goal is to significantly reduce death rates and save lives.