Global market for nicotine pouches in 2025 will have eightfold compared with 2019

Consumers are increasingly motivated to substitute classic cigarettes with products that are less damaging to health. The COVID-19 crisis, and the growing evidence that smoking increases the risk of dying from COVID-19, is likely to increase that trend. We now estimate the global market for nicotine pouches in 2025 will have eightfold compared with 2019, to 1.1 billion boxes. Read full article (in Swedish) here

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